Building on our purpose ‘Through sport, we have the power to change lives,’ the overview below outlines the major input and output factors as well as the outcomes of our business activities.1
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Inputs
Financial capital
Intellectual capital
Manufactured capital
Natural capital
Product & Marketing
Product & Marketing
We design and develop desirable Performance and Lifestyle products. Through inspiring storytelling, marketing activities, and collaborations, we drive brand desire and fulfill our consumers' preferences for the best product.
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Markets & Sales Channels
Markets & Sales Channels
In addition to operating our sales channels, our market teams provide the right product and activations, driven by their superior knowledge of the local consumer landscape.
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Sourcing & Supply Chain
Sourcing & Supply Chain
Independent manufacturing partners produce the vast majority of our products. Our global distribution center network is tailored to meet the needs of our sales channels and consumers.
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People & Culture
People & Culture
Our people are the key to our success. We develop a culture that values employee experience, unique differences, well-being, and performance with a significant positive impact on brand desire, consumer satisfaction, and our financial performance.
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Consumers
Outputs
Financial capital
Intellectual capital
Manufactured capital
Natural capital
Outcomes
Positive
- Attractive investment
- Reducing adverse ESG-related impacts
- Employment, e.g., own operations, supply chain
- Improving athlete performance and contribution to healthy lifestyle
- Creating brand heat, customer and consumer satisfaction, as well as product demand
Negative
- Adverse impact on various ESG aspects, e.g., GHG emissions, use of natural resources, human rights for workers in supply chain
- Macroeconomic and geopolitical developments may elevate risks of subdued financial and share price performance
- Low level of brand heat, customer and consumer satisfaction as well as product demand
1 The infographic and the following sections (Product and Marketing, Markets and Sales Channels, Sourcing and Supply Chain, and People and Culture) contain disclosures pursuant to ESRS 2, paragraphs 42a, 42b, 42c, and 48f.