Annual Report 2024

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Business Model Overview

This is an image featuring three soccer players training on a track. They are wearing athletic attire, suggesting they are athletes participating in a training session.

The overview below outlines the major input and output factors as well as the outcomes of our business activities. More detailed information can be found in the respective sections of this Annual Report.

Click on input and output factors to explore more details provided

Inputs

Financial capital

Intellectual capital

Manufactured capital

Natural capital

Human capital

Social & relationship capital

The image shows a person's legs and feet with adidas shoes on them, positioned against a pale surface.

Product & Marketing

Product & Marketing

We design and develop desirable Performance and Lifestyle products. Through inspiring storytelling, marketing activities, and collaborations, we drive brand desire and fulfill our consumers' preferences for the best product.

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The image shows an interior view of an adidas store. There is a variety of jackets and other sportswear displayed on the walls The color scheme of the items primarily consists of dark and light colors with striped patterns.

Markets & Sales Channels

Markets & Sales Channels

In addition to operating our sales channels, our market teams provide the right product and activations, driven by their superior knowledge of the local consumer landscape.

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A collage image showing two different sneaker soles placed on multicolored shredded paper. The left sole is pink-colored and the right is blue.

Sourcing & Supply Chain

Sourcing & Supply Chain

Independent manufacturing partners produce the vast majority of our products. Our global distribution center network is tailored to meet the needs of our sales channels and consumers.

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The image shows a group of female athletes, who appear to be celebrating or preparing for an event. They are dressed in sports attire and look like they might be teammates, wearing tracksuits with adidas brand logos visible on the sleeves.

People & Culture

People & Culture

Our people are the key to our success. We develop a culture that values employee experience, unique differences, well-being, and performance with a significant positive impact on brand desire, consumer satisfaction, and our financial performance.

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Consumers

Product & Marketing

We design and develop desirable Performance and Lifestyle products. Through inspiring storytelling, marketing activities, and collaborations, we drive brand desire and fulfill our consumers' preferences for the best product.

Learn more

Markets & Sales Channels

In addition to operating our sales channels, our market teams provide the right product and activations, driven by their superior knowledge of the local consumer landscape.

Learn more

Sourcing & Supply Chain

Independent manufacturing partners produce the vast majority of our products. Our global distribution center network is tailored to meet the needs of our sales channels and consumers.

Learn more

People & Culture

Our people are the key to our success. We develop a culture that values employee experience, unique differences, well-being, and performance with a significant positive impact on brand desire, consumer satisfaction, and our financial performance.

Learn more

Outputs

Financial capital

Intellectual capital

Manufactured capital

Natural capital

Human capital

Social & relationship capital

Outcomes

Positive

  • Attractive investment
  • Reducing adverse ESG-related impacts
  • Employment, e.g., own operations, supply chain
  • Improving athlete performance and contribution to healthy lifestyle
  • Creating brand heat, customer and consumer satisfaction, as well as product demand

Negative

  • Adverse impact on various ESG aspects, e.g., GHG emissions, use of natural resources, human rights for workers in supply chain
  • Macroeconomic and geopolitical developments may elevate risks of subdued financial and share price performance
  • Low level of brand heat, customer and consumer satisfaction as well as product demand