Annual Report 2025

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Results

Football player in a blue Japan adidas jersey smiling in a stadium. (Photo)

Metrics and Targets

S1-5 – Targets related to managing material negative impacts, advancing positive impacts, and managing material risks and opportunities

Working conditions

Health and safety

The development of our workforce health and safety targets is guided by our H&S Manual, ISO 45001 (Occupational H&S Management System) certification, and the ESRS. The certification of ISO 45001 is issued by the German accreditation office DAkkS (Deutsche Akkreditierungsstelle), and the compliance with the standard is audited by an external auditor. The 2025 targets were developed in cross-functional and global working groups involving multiple stakeholders. Additional KPIs were formulated within the health and safety network across all markets and global HSEE team and were agreed upon and approved. Every location tracks its own performance. We monitor performance against current data and continuously enhance our insights through the HSEE operations data strategy. 2026 marks the conclusion of our 2025 targets and the launch of our next five-year objectives with targets for 2030. See ESRS S1-14 – Health and safety metrics

Equal treatment and opportunities for all

Women in leadership

adidas is committed to increasing female representation in leadership positions and furthering equal employment opportunities. We have established a policy and set measurable, aspirational targets to help us realize our ambitions for gender balance. We are committed to increasing the global share of women in leadership positions (Director level and above) to achieve a gender balance of 50% by 2033, from a 2023 baseline of 39.6%. SEE ESRS S1-9 – diversity metrics

Data on women in leadership is tracked monthly and on a quarterly basis to understand pipeline issues. Progress toward our women in leadership ambition is shared annually with all employees during Women’s History Month and reviewed quarterly to ensure ongoing monitoring of opportunities and challenges. As part of this ongoing transparency and engagement, the latest results were also shared with all employees in March 2025.

Equal pay

adidas has set a global target of maintaining the equal pay gap level below 5%, which is supported by our Rewards Strategy. Based on our current calculation methodology, our current overall equal pay gap is below 1%, and we are committed to reducing it further. This target is tracked continuously. Equal pay gap is an aggregated like-for-like comparison which considers employees in the same country and on the same grade.

Maintaining close collaboration between involved functions (HR Rewards, HR Talent, and HR Business Partners) as well as investing in a specific internal reporting tool will continue to help us expand our methods and analyses toward more granular population data, calculate investment budgets, and invest in salary adjustments to close existing gaps, where needed. see ESRS s1-16 – reMuNeration metrics

S1-6 – Characteristics of the undertaking’s employees

The total number of employees, reported by headcount and broken down by gender, can be found in the table below.

S1-6 – Employees by headcount by gender

 

 

Headcount

 

 

2025

 

2024

Gender

 

 

 

 

Male

 

31,302

 

30,134

Female

 

33,586

 

31,880

Other

 

23

 

Not disclosed

 

27

 

21

Total

 

64,938

 

62,035

The total number of employees, reported by headcount and broken down by gender, and limited to countries where adidas has 50 or more employees, which represent at least 10% of the total global workforce, can be found in the table below.

S1-6 – Employees by headcount in specific countries

 

 

Female

 

Male

 

Other

 

Not disclosed

 

 

2025

 

2024

 

2025

 

2024

 

2025

 

2024

 

2025

 

2024

Country

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

China

 

5,534

 

5,311

 

2,340

 

2,355

 

 

 

 

Germany

 

4,411

 

4,472

 

3,948

 

3,947

 

2

 

 

3

 

4

United States of America

 

5,029

 

4,775

 

5,645

 

5,529

 

 

 

23

 

8

The tables below present the total number of employees by headcount, along with a breakdown by contract type. Additional details on gender and country distribution are also provided.

S1-6 – Information on employees by contract type, broken down by gender

 

 

Female

 

Male

 

Other

 

Not disclosed

 

Total

 

 

2025

 

2024

 

2025

 

2024

 

2025

 

2024

 

2025

 

2024

 

2025

 

2024

Number of employees by headcount

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Number of permanent employees

 

31,373

 

30,106

 

29,139

 

28,429

 

22

 

 

25

 

20

 

60,559

 

58,555

Number of temporary employees

 

2,213

 

1,774

 

2,163

 

1,705

 

1

 

 

2

 

1

 

4,379

 

3,480

Number of full-time employees

 

24,509

 

23,172

 

23,950

 

22,863

 

21

 

 

7

 

10

 

48,487

 

46,045

Number of part-time employees

 

9,077

 

8,708

 

7,352

 

7,271

 

2

 

 

20

 

11

 

16,451

 

15,990

Number of non-guaranteed hours employees

 

1,958

 

2,591

 

2,212

 

3,160

 

3

 

 

7

 

3

 

4,180

 

5,754

Total

 

33,586

 

31,880

 

31,302

 

30,134

 

23

 

 

27

 

21

 

64,938

 

62,035

S1-6 – Number of employees by region

 

 

Emerging Markets

 

Europe

 

Greater China

 

Japan/
South Korea

 

Latin America

 

North America

 

Total

 

 

2025

 

2024

 

2025

 

2024

 

2025

 

2024

 

2025

 

2024

 

2025

 

2024

 

2025

 

2024

 

2025

 

2024

Number of employees by headcount

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Number of permanent employees

 

12,128

 

10,855

 

17,445

 

17,402

 

8,993

 

8,713

 

3,931

 

3,906

 

6,708

 

5,985

 

11,354

 

11,694

 

60,559

 

58,555

Number of temporary employees

 

1,291

 

1,412

 

1,371

 

1,068

 

5

 

5

 

465

 

330

 

334

 

346

 

913

 

319

 

4,379

 

3,480

Number of full-time employees

 

11,239

 

10,251

 

13,230

 

13,420

 

8,996

 

8,690

 

2,741

 

2,640

 

6,105

 

5,023

 

6,176

 

6,021

 

48,487

 

46,045

Number of part-time employees

 

2,180

 

2,016

 

5,586

 

5,050

 

2

 

28

 

1,655

 

1,596

 

937

 

1,308

 

6,091

 

5,992

 

16,451

 

15,990

Number of non-guaranteed hours employees

 

604

 

778

 

27

 

223

 

 

2

 

 

 

 

 

3,549

 

4,751

 

4,180

 

5,754

Total

 

13,419

 

12,267

 

18,816

 

18,470

 

8,998

 

8,718

 

4,396

 

4,236

 

7,042

 

6,331

 

12,267

 

12,013

 

64,938

 

62,035

The numbers are reported in headcount and extracted from the central system. They reflect the actual headcount as of December 31, 2025.

Our part-time employment contracts often include employees who, due to different circumstances, require flexibility around their working time. Part-time work is an effective way to balance professional and family responsibilities as outlined in our Job Security Company Agreement. See ESRS S1-4 – Taking action on material impacts and approaches to managing material risks and opportunities related to own workforce

Employees with non-guaranteed hours are not contractually entitled to a minimum or fixed number of working hours. While they may be expected to remain available for work as needed, the employer is under no obligation to provide consistent scheduling. As shown in the table, this type of employment is not widely practiced at adidas and tends to be more prevalent in specific markets, such as North America and certain emerging regions, due to local employment customs and regulatory frameworks.

During the reporting period, a total of 16,994 (2024: 17,711) employees left adidas, resulting in an employee turnover rate of 27.6% (2024: 30%). This total figure reflects terminations across all four employee groups – Corporate, Distribution Center, Production, and Retail.

S1-6 – Terminations

 

 

2025

 

2024

Terminations

 

 

 

 

Corporate

 

2,140

 

2,564

Distribution Center

 

1,255

 

1,384

Production

 

39

 

59

Retail

 

13,560

 

13,704

Total

 

16,994

 

17,711

Data is sourced from the company’s global HR system as of December 31 of the respective year. The termination date reflects the final day of the contractual employment relationship. Terminations encompass both voluntary (employee-initiated) and involuntary separations, including those initiated by adidas or resulting from the death of an employee. Turnover is calculated across the reporting period by dividing the total number of terminations over the course of a calendar year by the average headcount for a given calendar year.

The following tables provide an overview of adidas’ full- and part-time employees, broken down by gender and region.

S1-6 – Breakdown of adidas full-time employees by gender and region

 

 

Female

 

Male

 

Other

 

Not disclosed

 

Total

 

 

2025

 

2024

 

2025

 

2024

 

2025

 

2024

 

2025

 

2024

 

2025

 

2024

Region

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Emerging Markets

 

4,792

 

4,299

 

6,431

 

5,951

 

16

 

 

 

1

 

11,239

 

10,251

Europe

 

6,400

 

6,455

 

6,823

 

6,958

 

4

 

 

3

 

7

 

13,230

 

13,420

Greater China

 

6,125

 

5,862

 

2,871

 

2,828

 

 

 

 

 

8,996

 

8,690

Japan/South Korea

 

1,238

 

1,153

 

1,503

 

1,487

 

 

 

 

 

2,741

 

2,640

Latin America

 

2,875

 

2,360

 

3,229

 

2,662

 

1

 

 

 

1

 

6,105

 

5,023

North America

 

3,079

 

3,043

 

3,093

 

2,977

 

 

 

4

 

1

 

6,176

 

6,021

Total

 

24,509

 

23,172

 

23,950

 

22,863

 

21

 

 

7

 

10

 

48,487

 

46,045

S1-6 – Breakdown of adidas part-time employees by gender and region

 

 

Female

 

Male

 

Other

 

Not disclosed

 

Total

 

 

2025

 

2024

 

2025

 

2024

 

2025

 

2024

 

2025

 

2024

 

2025

 

2024

Region

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Emerging Markets

 

1,171

 

1,069

 

1,009

 

947

 

 

 

 

 

2,180

 

2,016

Europe

 

3,647

 

3,401

 

1,937

 

1,648

 

2

 

 

 

1

 

5,586

 

5,050

Greater China

 

2

 

19

 

 

9

 

 

 

 

 

2

 

28

Japan/South Korea

 

1,010

 

1,002

 

645

 

594

 

 

 

 

 

1,655

 

1,596

Latin America

 

500

 

628

 

437

 

678

 

 

 

 

2

 

937

 

1,308

North America

 

2,747

 

2,589

 

3,324

 

3,395

 

 

 

20

 

8

 

6,091

 

5,992

Total

 

9,077

 

8,708

 

7,352

 

7,271

 

2

 

 

20

 

11

 

16,451

 

15,990

S1-8 – Collective bargaining coverage and social dialogue

The percentage of adidas employees covered by collective bargaining agreements is at 22% (2024: 18%).

Data on collective bargaining coverage is collected at a country level. With a status as of November 30, 2025, the number of employees covered by a collective agreement is provided by the designated HR lead within each respective legal entity. The list of adidas legal entities is sourced from the Supervisory Board Office and cross-referenced with the previous year’s data to ensure accuracy and completeness. Oversight of this metric is maintained by an HR team based at headquarters, ensuring global alignment and governance.

Following the ESRS requirement, significant workforce in a specific country is defined as having at least 50 employees by headcount, representing at least 10% of the company’s total number of employees.

Collective bargaining agreements in the European Economic Area (EEA)

adidas has a significant number of employees in only one country within the European Economic Area (EEA) – Germany. Accordingly, collective bargaining coverage aligns with the German context and stands at 57.6% (2024: 53.3%). For the remaining employees subject to the German Co-Determination Act, agreements are in place with local works councils to ensure representation and compliance. Collective bargaining rights apply to all professional and management employees (P- and M-level grades), while executive employees (S-level grades) are governed by individual contractual arrangements and internal policies. adidas decided to change its membership in the employers' association HDS/L to a non-tariff-binding membership, effective September 2025. This change had no direct impact on the employee’s terms of employment and did not affect the collective bargaining coverage rate.

Outside of Germany, procedures are aligned with respective national legislation, ensuring local compliance and consistency in employee representation.

Collective bargaining agreements outside of the European Economic Area (EEA)

China and the USA are non-EEA countries with a significant adidas workforce. The adidas workforce in these countries is not covered by collective bargaining agreements.

S1-8 – Collective bargaining coverage

 

 

Collective bargaining coverage –
Employees EEA

 

Collective bargaining coverage –
Employees non-EEA

 

 

2025

 

2024

 

2025

 

2024

Coverage rate

 

 

 

 

 

 

 

 

0 – 19%

 

 

 

 

 

China, United States of America

 

China, United States of America

20 – 39%

 

 

 

 

 

 

 

 

40 – 59%

 

Germany

 

Germany

 

 

 

 

60 – 79%

 

 

 

 

 

 

 

 

80 – 100%

 

 

 

 

 

 

 

 

S1-9 – Diversity metrics

In 2025, we continued to advance our inclusion and belonging efforts. In line with our global ambition to achieve gender balance in leadership positions by December 31, 2033, we further strengthened the pipeline of female talent for senior roles across all markets. As of December 31, 2025, women held 40.7% of leadership positions at Director level and above globally, with 1,377 (2024: 1,441) women and 2,004 (2024: 2,097) men in these positions. The proportion of female executives (S-level leaders) remained stable in 2025 compared to the previous fiscal year, reflecting a sustained commitment to achieving gender balance at the highest levels of leadership.

The following table provides an overview of the distribution of employees by age group, divided into the categories of under 30 years old, 30-50 years old, and over 50 years old:

S1-9 – Distribution of employees by age group

 

 

Percentage

 

 

2025

 

2024

Age groups

 

 

 

 

<30

 

43%

 

42%

30 – 50

 

51%

 

51%

>50

 

6%

 

6%

Total

 

100%

 

100%

The methodology is the same as described above regarding the characteristics of adidas’ workforce.

S1-10 – Adequate wages

All adidas employees are paid an adequate wage.

We mainly used data of our own HR systems and other available data sources.

S1-14 – Health and safety metrics

S1-14 – Health and safety metrics and targets

 

 

2025 target

 

2025

 

2024

H&S management system coverage (internally audited and/or 3rd-party certified)

 

 

 

 

 

 

Corporate and DCs (globally): own employees covered by a H&S management system

 

100%

 

100%

 

96%

Own retail stores (globally): own employees covered by a H&S management system

 

n.a.

 

17%

 

10%

Own retail stores (Europe): own employees covered by a H&S management system

 

100%

 

100%

 

n.a.

Fatalities

 

 

 

 

 

 

Number of fatalities as result of work-related injuries and work-related ill health

 

0

 

0

 

0

Accidents

 

 

 

 

 

 

Number and rate of recordable work-related accidents with lost days (LTIR)1

 

<2.02

 

151; 1.45

 

143; 1.37

Ill health

 

 

 

 

 

 

Number of recordable work-related ill health

 

0

 

0

 

0

Days lost

 

 

 

 

 

 

Number of days lost to work-related accidents, ill health, and fatalities2

 

continuous improvement

 

2,474

 

2,366

1

In 2024, data excluded business travel. Work-related accidents for own retail stores were only reported from June 2024.

2

Target applies to LTIR – rate of recordable work-related accidents with lost days.

Explanatory notes on our reported health and safety metrics and targets

H&S Management System coverage:

  • Scope: corporate buildings and DCs, including back office retail (globally) ≥4,500 sqm or ≥50 employees; 100% European own retail stores/showrooms

  • Calculation for both corporate buildings and DCs (globally) and global/European own retail stores/showrooms: number of employees covered by ISO 45001 H&S management system divided by total number of employees multiplied by 100

Fatalities:

  • Scope: all employees and other workers operating at the company’s sites

Accidents:

  • Scope: all employees

  • Calculation for LTIR: number of work-related injuries with one or more lost days (excluding commuting, sport, and event accidents) per month multiplied by 1,000,000 hours divided by total working hours per month – the total rate is the average out of all the rates for twelve months

Ill health:

  • Scope: all employees

Days lost:

  • Scope: all employees

  • Calculation: sum of lost days to work-related accidents (excluding commuting, sport, and event accidents), ill health and fatalities

S1-16 – Remuneration metrics (pay gap and total remuneration)

Pay gap

We are committed to fostering a culture of gender equality and equal pay for equal work. Therefore, we have developed and implemented the various policies, actions, and targets outlined in this report. To measure our progress and ensure we make well-informed decisions, it was first necessary to have clearly defined metrics and an in-depth understanding of the generated data.

Following our commitment to equal pay for equal work, we first calculated the equal pay gap. It provides a like-for-like comparison that considers employees in the same country and on the same grade. Then applying a weighted average to all calculated pay gaps leads to an overall aggregated equal pay gap of below 1.0% (2024: <1.0%). This result highlights our efforts to achieve pay equity and our commitment to addressing any disparities.

However, the pay gap calculation logic as per the ESRS is based on a ‘gender pay gap,’ expressed as per below formula:

Formula pay gap calculation

(Average gross hourly pay level of male employees – average gross hourly
pay level of female employees)

 

x 100

Average gross hourly pay level of male employees

 

 

 

The result of this formula reflects the average pay difference between male and female employees, expressed as percentage of the average pay level of male employees across all functions, countries, and grades of our organization. The resulting gender pay gap according to ESRS is 12.4% (2024: 13.3%), mainly influenced by our share of women in leadership positions. If this share grows while we strive to achieve our women in leadership ambition, the gender pay gap according to ESRS is expected to decline, while an equal pay gap may be relatively insensitive to it.

We used our employees’ hourly contractual/target Total Direct Compensation (TDC) data as per the key date of December 31, 2025. All active employees were included.

Total remuneration

To calculate the total remuneration metric, the median compensation of all employees was determined based on their annual contractual/target direct compensation (TDC), i.e., contractual base pay, target short term bonus (STI), and target long term bonus (LTI). We used our employees’ annual contractual/target TDC data as per December 31, 2025, projected to a full time employment. All active employees were included. All remuneration components (including typical benefits in cash/in kind) were then determined for the person with median remuneration. We then compared the total actual remuneration of this person with the total actual remuneration of the highest paid individual in 2025. Per the Disclosure Requirements of ESRS, the following formula is applied for the annual total remuneration ratio:

Formula annual total remuneration ratio

Annual total remuneration for the undertaking’s highest paid individual

 

x 100

Median employee annual total remuneration (excluding the highest – paid individual)

 

Based on the above formula, the annual total remuneration ratio of the highest-paid individual to the median annual total remuneration for all employees is 185 (2024: 177). This ratio is heavily influenced by adidas’ global footprint and the high share of retail-related roles within the company. When comparing total actual remuneration to the average among employees in Germany in 2025, as disclosed in our Compensation Report, the ratio is 61 (2024: 63). Due to our workforce in many locations around the world being paid in multiple currencies, the remuneration metrics under S1-16 are also influenced by year-on-year changes in foreign exchange rates. ADIDAS-GROUP.COM/COMPENSATION

S1-17 – Incidents, complaints, and severe human rights impacts

In total there were 1,415 (2024: 1,246) incidents filed (via the Fair Play channels) relating to our own workforce in 2025. Of these, 1,254 (2024: 1,049) incidents (including harassment and discrimination) relate to working conditions or aspects that fall within the scope of ESRS S1-17.

In 2025, 182 (2024: 145) discrimination-related incidents were recorded, including harassment. This total comprises 108 (2024: 86) reports of harassment and 74 (2024: 59) reports of discrimination. Each case was thoroughly investigated in line with internal protocols. Following these investigations, 26 (2024: 22) harassment cases and 21 (2024: 15) discrimination cases were substantiated within adidas’ own operations. Confirmed incidents were addressed in accordance with our Consequence Management Policy, underscoring our commitment to fostering a respectful, inclusive, and safe workplace environment.

In the context of the stated incidents, there were no material fines, penalties, compensation for damages, or sanctions imposed on the company in 2025.

adidas is made aware of any incidents or concerns through our Fair Play channel. This channel can be used by employees and external stakeholders to raise any kind of concerns, including human rights violations. The information on incidents raised, investigations conducted, and their outcomes is maintained in our Case Management System (CMS). The CMS data can be extracted to report on incidents and outcomes. Every year, all market/country legal representatives are asked to confirm any fines, sanctions, or compensations paid in the year under review. This can be compared to CMS data to ensure accuracy and completeness.