Consumers and End-Users

At adidas, our business model is centered around our consumers, ensuring we understand and address what matters most to them by delivering high quality, safe products, reliable service, and meaningful brand experiences. Through our marketing practices, we embrace diversity in all its forms while upholding our responsibility to protect consumer data privacy.

We recognize that marketing can influence the mental and psychological well-being of our consumers and therefore commit to responsible communication. We also ensure that any environmental claims in advertising are accurate and not misleading, enabling consumers to make informed choices.

At the same time, we remain aware of risks, such as potential privacy violations, which may lead to administrative fines or legal claims, as well as health and safety risks stemming from non-compliance with regulatory requirements, which could result in recalls, financial penalties, or reputational damage.