D a s h b o a r d

Multiple international adidas football jerseys hanging on clotheslines between two buildings against a blue sky. (Photo)

In this dashboard we present the most important developments of the 2025 reporting year.

adidas CEO Bjørn Gulden presenting an adidas jacket in front of a clothing rack. (Photo)

Bjørn’s ‘Best-of’

Our CEO’s choice of his favorite products

Brand Highlights 2025

Selection of adidas apparel on a clothing rack. (Photo)

Net sales

€ 24,811

million

+ 13% Brand adidas c.n.

Income Statement

Record revenues driven by 13% currency-neutral growth for the adidas brand.

Net sales € in million

Income Statement

Female Model wearing an adidas jacket outdoors. (Photo)

Global brand with a local mindset

Business Model

adidas CEO Bjørn Gulden in conversation in front of adidas apparel on a clothing rack. (Photo)

Interview with our CEO

CEO Interview

Interview with our CEO

‘When people come together to do sports, this is always fantastic’

CEO Interview

Male Model wearing an adidas jacket on a runway. (Photo)

adidas is all about sports and the culture born from it.

Product and Marketing

adidas is all about sports and the culture born from it.

Under the adidas brand, we have been designing, engineering, and marketing world-class sports products for more than 75 years.

Product and Marketing

Exhibition featuring adidas outfits on mannequins. (Photo)

Our guiding principle is to meet our consumers where they are.

Markets and Sales Channels

Wholesale remained our largest channel, accounting for 60% of total net sales in 2025.

Net sales share by channel

Markets and Sales Channels

Woman sitting in a gym wearing adidas training apparel and shoes. (Photo)

Sustainability is rooted in our purpose.

ESRS E1

Sustainability is rooted in our purpose.

We have reached our goal of 9% reduction in carbon intensity per product by 2025 (baseline 2022, in kg CO₂e).

Scope 1 and 2 GHG emissions

22% 2030 target 70%

Baseline 2022

Scope 3 GHG emissions

5% 2030 target 42%

Baseline 2022

ESRS E1

Our purpose:
Through sport, we have the power to change lives.

Two people running side by side wearing adidas running shoes. (Photo)

Responsive and flexible sourcing model

Sourcing and Supply Chain

With our responsive and flexible sourcing model, we are able to react quickly to changing order patterns. We mainly source our products through independent manufacturing partners located in Asia.

Share of sourcing volumes by country

Sourcing and Supply Chain

North America

+10%

Europe

+10%

Greater China

+13%

Latin America

+22%

Emerging Markets

+17%

Japan/South Korea

+14%

North America

+10%

Segment North America

Europe

+10%

Segment Europe

Greater China

+13%

Segment Greater China

Latin America

+22%

Segment Latin America

Emerging Markets

+17%

Segment Emerging Markets

Japan/South Korea

+14%

Segment Japan/South Korea

Brand adidas c.n.

Two people running on a forest path wearing adidas shoes. (Photo)

Outlook 2026

Outlook

Outlook 2026

We expect to increase adidas’ currency-neutral sales at a high-single-digit rate in 2026. With a focus on delivering high-quality growth and further investments in our business, we anticipate operating profit to increase to around € 2.3 billion in 2026.

Outlook

Our mission:
To be the best sports brand in the world.

Group of young people talking while wearing adidas sportswear. (Photo)

Creating a level playing field for everyone.

People and Culture

Women in leadership positions

People and Culture

Annual Report 2025

Topics Filter

Results

D a s h b o a r d

Bjørn’s ‘Best-of’

Net sales

Net sales development

Women in leadership positions