Models presenting adidas outfits on a runway in front of an audience. (Photo)

Brand Highlights 2025

Bjørn’s Best-of

adidas CEO Bjørn Gulden wearing a red adidas tracksuit holding a football, with jerseys hanging on a rack beside him. (Photo)

The favorite products of our CEO

Favorite products

Light blue adidas track jacket with stripes and toggle-style closures. (Photo)

Chinese Track Top

Grey adidas running shoe with orange accents. (Photo)

Adizero Prime Evo

adidas x Oasis

Trionda

FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026 FIFA World Cup 2026

FIFA World Cup 2026 Jerseys

In November 2025, adidas unveiled its largest-ever collection of home jerseys for the 2026 FIFA World Cup. Each of the 22 kits combines modern performance with timeless tradition and is an expression of national identity. As the official supplier for more than 20 federations, adidas continues its legacy as a premier outfitter at the sport’s most prestigious tournaments.

Several national football team jerseys from different countries hanging side by side on a wall, in various colors with different numbers. (Photo)

National team football jerseys displayed in a lit kiosk labeled “Newsstand,” with newspapers and magazines placed below. (Photo)

Close-up of a light blue and white striped Argentina jersey with the number 10 and federation crest, hanging on a line. (Photo)

Person wearing jeans and green adidas sneakers balancing a football, with large “Trionda” lettering. (Photo)

Trionda - Official Match Ball for the 2026 FIFA World Cup

Trionda brings a focus on consistency, flight stability, and reliable touch for professional-level competition. Engineered panel shaping and surface texture support predictable aerodynamics in varied playing conditions. The ball reflects adidas’ ongoing commitment to advancing match ball technology for top-tier tournaments.

Several men in different adidas football jerseys sitting side by side on a bench, some holding adidas footballs. (Photo)

Close-up of an adidas football labeled “Trionda Pro – Official Match Ball.” (Photo)

Products

Adistar Jellyfish

Winner of the ‘Shoe of the Year’ Footwear News Achievement Awards 2025, this sought-after collaboration with Pharrell Williams quickly became one of the most talked-about launches in lifestyle running. The special edition and its commercial version, the Adistar XLG Squid, resonate strongly with consumers.

Chinese Track Top

This sought-after jacket, originally launched for the Chinese New Year 2026, demonstrates how localized innovation within a global framework is key to success. Combining traditional elements, such as a stand collar and duffle‑style button closures, with signature elements of adidas’ tracksuits, the jacket showcases the success of our local-for-local creation in Greater China.

Adizero Adios Pro Evo 2

In high-end performance running, we introduced the Adizero Adios Pro Evo 2, the shoe that won the Berlin, London, and New York marathons. Preserving the ultra-lightweight construction of the record-breaking Pro Evo 1 at just 138 grams, the Pro Evo 2 enhances energy return and traction to further elevate elite marathon performance.

Grey running shoe with bold red stripes and a thick sole against a neutral background. (Photo)

Person wearing white running shoes with red stripes and white socks, standing on asphalt. (Photo)

Agravic Speed Ultra 2

A shoe built for ultra-distance trail racing. With enhanced cushioning, comfort, and energy return, it keeps runners efficient and stable across the toughest terrain. Its clean design and 3-Stripe branding reflect adidas’ running performance DNA, well-known from the Adizero running range.

Close-up of legs trail running in the forest, wearing adidas TERREX running shoes with three stripes and orange socks. (Photo)

F50 Sparkfusion

Built on the legacy of the iconic speed-focused F50 franchise, the F50 Sparkfusion delivers a fit engineered for the unique performance needs of female football players. Informed by years of anatomical research and athlete feedback, it sets a new benchmark for speed, precision, and agility.

Three views of a purple adidas F50 football boot including the outsole and insole with graphic details. (Photo)

Climacool Jacket

Created to tackle one of motorsport’s big challenges – keeping drivers cool before racing in extreme heat. The jacket combines a cooling agent, integrated fans, and insulative materials, delivering an increased cooling effect and helping improve focus and endurance.

Adistar Control 5

Reviving an early 2000s running silhouette with open mesh, the Adistar Control 5 is designed for all-day comfort. Positioned as part of adidas’ lifestyle running range, it combines a heritage-inspired design with functional features for everyday versatility.

Close-up of black and silver sneakers worn by a person in loose black trousers, standing on a stone floor. (Photo)

Two visible women sitting at a small outdoor café table, wearing sporty outfits with three stripes and holding drinks. (Photo)

Partnerships

adidas x Liverpool FC

In 2025, adidas and Liverpool FC agreed a multi-year partnership with the sports brand becoming the club's official kit partner from the 2025/26 season onwards. adidas supplies match kit, training wear and culture wear to all men’s, women’s, academy teams and LFC Foundation staff. The launch of the adidas designed home and away jerseys marked the most successful kit introduction in Liverpool FC’s history. Since then, the collection has been expanded to include bespoke merchandise developed with strong involvement from the club and its fans.

Man wearing a white and red Liverpool jersey sitting with arms outstretched on a leather sofa in front of wood paneling with the club crest. (Photo)

Three men in white Liverpool jerseys standing and sitting in a wood-paneled room with the club crest in the background. (Photo)

Wide-angle view of a football stadium at sunset with red seats spelling “L.F.C.”; a single person stands on the pitch. (Photo)

Two men wearing red and white Liverpool jerseys posing in front of dark wood paneling with wall lamps. (Photo)

Man wearing a black adidas Germany basketball jersey dribbling a basketball, with the text “adidas x DBB.” (Photo)

Basketball: adidas x DBB

In 2025, adidas announced a long-term partnership with the German Basketball Federation (DBB), becoming the official outfitter for all 23 national teams across men’s, women’s, youth, 5-on-5, 3×3, and wheelchair basketball. The collaboration reflects adidas’ investment in the rapid rise of German basketball, supporting national teams with performance apparel and unified visual identity. New home and away kits were unveiled ahead of the 2026 competitive cycle, marking the beginning of a multi-year partnership.

Woman in a white Germany basketball jersey holding a ball, moving inside a sports hall. (Photo)

Two men playing basketball indoors, contesting the ball. (Photo)

Woman in a white Germany basketball jersey dribbling the ball inside a sports hall. (Photo)

Formula 1: adidas x Audi

In September, adidas entered a multi year partnership with the future Audi Formula 1 Team, becoming its official apparel supplier as Audi prepares for its 2026 debut on the F1 grid. The partnership sees adidas and the future Audi F1 Team work hand in hand to create a full range of high-performance, style-driven product designed for drivers, mechanics, and the wider team.

adidas x Oasis

adidas partnered with Oasis for their reunion tour, drawing inspiration from archival adidas pieces and the band’s distinctive style. The collection combines design elements from the 1990s and early 2000s with contemporary streetwear influences. The launch marked an impactful moment of brand presence around the tour.

Events 2025

‘Chasing 100’ – Adizero Prime x Evo

In August 2025, Sibusiso Kubheka became the first person to complete a 100 kilometers run in under six hours. In a unique running event named ‘Chasing 100’, we explored what is possible when the world’s fastest athletes are combined with the latest speed-focused innovation. Taking place on legendary Nardò Ring in Southern Italy, Kubheka was wearing the Adizero Prime X Evo, a shoe precision-engineered and individually tailored to his biomechanics, and finished the race in 5:59:20.

Group of five men running together at night on a road, lit by headlights. (Photo)

Several runners (recognizable as men) running at night on a closed road, accompanied by cyclists and a vehicle. (Photo)

Single male runner at night on a road, wearing a black singlet and red shorts. (Photo)

Male runner under a “Nardò Ring 100km” finish arch at sunset, with a digital time display visible. (Photo)

Group of eight people (women and men) wearing different football jerseys, sitting and standing indoors; large overlaid text reads “UEFA Women’s Euro 2025”. (Photo)

UEFA Womens’ EURO 2025

We amplified the success of our teams at the UEFA Women’s EURO football tournament through ‘You Got This’ campaign chapters: Stars including Aitana Bonmatí and Alessia Russo demonstrated that competitiveness and support can co-exist at all levels of the sport. Simultaneously, we drove elevated brand visibility with activations at the hosting venues, e.g. in Zurich.

Close-up of a person’s leg wearing a pink running shoe with three stripes; overlaid text reads “Road to Records”. (Photo)

adidas ‘Road to Records’

In 2025, the fifth edition of Road to Records at our Herzogenaurach headquarters saw 120 elite athletes deliver standout performances: one world record, two under-20 world records, four continental records, and four national records. Beyond the elite races, 1,500 runners joined a public 5k race. Meanwhile, our adidas Runners community tracked more than 350,000 participants in the virtual race on the adidas Running app.

Annual Report 2025

Topics Filter

Results

Brand Highlights 2025

Bjørn’s Best-of

Favorite products

FIFA World Cup 2026 Jerseys

Trionda - Official Match Ball for the 2026 FIFA World Cup

Products

Adistar Jellyfish

Chinese Track Top

Adizero Adios Pro Evo 2

Agravic Speed Ultra 2

F50 Sparkfusion

Climacool Jacket

Adistar Control 5

Partnerships

adidas x Liverpool FC

Basketball: adidas x DBB

Formula 1: adidas x Audi

adidas x Oasis

Events 2025

‘Chasing 100’ – Adizero Prime x Evo

UEFA Womens’ EURO 2025

adidas ‘Road to Records’