In this dashboard we present the most important developments of the 2024 reporting year.
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Our highlights
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Income Statement
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Net Sales
€
0
million
12%
(c.n.)
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The double-digit growth was driven by the strong momentum of the adidas brand.
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Footwear led the company’s growth with an increase of 17%.
Income Statement
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Product and Marketing
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With a 75-year history of groundbreaking innovation in sports, we have built an enormously rich archive.
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1949: ‘Adolf Dassler adidas Sportschuhfabrik’ is registered in the small town of Herzogenaurach
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2023: Continuing to provide only the best for the athlete, we unveil the Adizero Adios Pro Evo 1, our lightest-ever running shoe.
Product and Marketing
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CEO Interview
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2024 was a year that confirmed the strength of the brand and the potential of the company.
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We want to use the strength of being global, but then cater for local needs.
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We have the product pipeline and marketing plans to continue to drive brand heat globally.
CEO Interview
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Markets and Sales Channels
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We are a global brand with a local mindset. Our guiding principle is to meet our consumers where they are.
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Wholesale remained our largest channel, accounting for 60% of total net sales in 2024.
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The share of direct-to-consumer (DTC) business, consisting of own retail and e-commerce sales, was 40% in 2024.
Markets and Sales Channels
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Sourcing and Supply chain
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To ensure high standards in product quality and efficiency, we mainly source our products through independent manufacturing partners located in Asia...
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with Vietnam, being our main sourcing country, accounting for 27% of adidas total volume.
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68% of our independent manufacturing partners have worked with adidas for at least ten years.
Sourcing and Supply chain
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Business Performance by Segment
Segments
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Sustainability Statement
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Sustainability is rooted in our purpose, ‘Through sport, we have the power to change lives.
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In 2024 we have reduced the Scope 3 GHG emissions by 20% compared to 2022 (baseline year)...
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and 99% of our total polyester used was recycled.
Sustainability Statement
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Outlook
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Sporting goods industry to continue its positive trajectory in 2025.
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We expect double-digit growth for the adidas brand (currency-neutral)...
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and an operating profit to increase further to between € 1.7 billion and € 1.8 billion.
Outlook
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People and Culture
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With 41% female representation in management positions in 2024...
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we are committed to increasing female representation in management positions (Director level and above) globally...
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to achieve a gender balance of 50% by 2033.
People and Culture