Annual Report 2024

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23 » Pensions and Similar Obligations

adidas has recognized post-employment benefit obligations arising from defined benefit plans. The benefits are provided pursuant to the legal, fiscal, and economic conditions in each respective country and mainly depend on the employees’ years of service and remuneration.

Pensions and similar obligations € in millions

 

 

Dec. 31, 2024

 

Dec. 31, 2023

Liability arising from defined benefit pension plans

 

141

 

136

Similar obligations

 

0

 

0

Pensions and similar obligations

 

141

 

136

The liability arising from defined benefit pension plans consists on the one hand of assets from defined benefit pension plans in an amount of € 3 million (2023: € 3 million), and on the other hand of provisions for pensions and similar obligations in an amount of € 144 million (2023: € 139 million).

Defined contribution pension plans

The total expense for defined contribution pension plans amounted to € 84 million in 2024 (2023: € 82 million).

Defined benefit pension plans

Given the company’s diverse subsidiary structure, different defined benefit pension plans exist, comprising a variety of post-employment benefit arrangements. The company’s major defined benefit pension plans relate to adidas AG and its subsidiary in the UK. The defined benefit pension plans generally provide payments in case of death, disability, or retirement to former employees and their survivors. The obligations arising from defined benefit pension plans are partly covered by plan assets. In addition, there are significant obligations from a plan to cover the medical costs of pensioners in the US.

In Germany, adidas AG grants its employees contribution-based and final-salary-defined benefit pension schemes, which provide employees with entitlements in the event of retirement, disability, and death. German pension plans operate under the legal framework of the German Company Pensions Act (‘Betriebsrentengesetz’) and under general German labor legislation. Active existing employees and new entrants are entitled to benefits in accordance with the general company agreement ‘Core Benefits: adidas company pension plan.’ This is a pension plan with a basic employer contribution, possible salary sacrifices, and additional matching contribution. Thus, the contributions to this pension plan are partly paid by the employee and partly paid by the employer. The contributions are transferred into benefit components. The benefits are paid out in the form of a pension, a lump sum, or installments. The pension plans in Germany are financed using book reserves, a ‘Contractual Trust Arrangement’ (‘CTA’) and, for certain former members of the Executive Board of adidas AG, a pension fund (‘Pensionsfonds’) in combination with a reinsured provident fund (‘Unterstützungskasse’).

The final salary defined benefit pension scheme in the UK is closed to new entrants and to future accrual. The benefits are mainly paid out in the form of pensions. The scheme operates under UK trust law as well as under the jurisdiction of the UK Pensions Regulator and therefore is subject to a minimum funding requirement. The Trustee Board is responsible for setting the scheme’s funding objective, agreeing the contributions with the company, and determining the investment strategy of the scheme.

The legal framework for employer-provided benefits to cover healthcare costs for retirees in the United States is primarily governed by the Employee Retirement Income Security Act (ERISA) and the Internal Revenue Code (IRC). These laws establish the rules and regulations that employers must follow when providing these benefits to their employees. The fully unfunded medical plan is open to new participants who have, at the end of their employment, completed at least ten years of service, are at least 55 years of age, and are entitled to subsidized medical care. The plan provides medical, pharmaceutical, dental, and ophthalmologic services from retirement until maximum the age of 65 (or without age limit until death for a closed group of retirees). At age 65 they are expected to receive state medical benefits from US Medicare.

Breakdown of the present value of the significant obligations arising from defined benefit pension € in millions

 

 

Dec. 31, 2024

 

Dec. 31, 2023

 

 

Germany

 

UK

 

USA

 

Germany

 

UK

 

USA

Active members

 

231

 

 

16

 

217

 

 

21

Former employees with vested rights

 

177

 

30

 

 

163

 

32

 

Pensioners

 

104

 

6

 

9

 

99

 

5

 

10

Total

 

512

 

36

 

25

 

478

 

37

 

31

The Group’s pension plans are subject to risks from changes in actuarial assumptions, such as the discount rate, salary, and pension increase rates, and risks from changes in mortality. A lower discount rate results in a higher defined benefit obligation and/or in higher contributions to the pension funds. Lower-than-expected performance of the plan assets could lead to an increase in required contributions or to a decline of the funded status.

The following tables analyze the defined benefit plans, plan assets, present values of the defined benefit pension plans, expenses recognized in the consolidated income statement, actuarial assumptions, and further information.

Amounts for defined benefit pension plans recognized in the consolidated statement of financial position € in millions

 

 

Dec. 31, 2024

 

Dec. 31, 2023

Present value of funded obligation from defined benefit pension plans

 

609

 

568

Fair value of plan assets

 

(525)

 

(492)

Funded status

 

84

 

76

Present value of unfunded obligation from defined benefit pension plans

 

54

 

57

Effect of asset ceiling in accordance with IAS 19.64

 

3

 

3

Net defined benefit liability

 

141

 

136

Thereof: liability

 

144

 

139

Thereof: adidas AG

 

80

 

72

Thereof: asset

 

(3)

 

(3)

Thereof: adidas AG

 

 

The determination of assets and liabilities for defined benefit plans is based on actuarial valuations. In particular, the present value of the defined benefit obligation is driven by financial variables (such as the discount rates or future increases in salaries) and demographic variables (such as mortality and employee turnover). The actuarial assumptions may differ significantly from the actual circumstances and could lead to different cash flows.

Weighted average actuarial assumptions in %

 

 

Dec. 31, 2024

 

Dec. 31, 2023

Discount rate

 

3.8

 

3.9

Expected rate of salary increases

 

4.2

 

4.2

Expected pension increases

 

2.1

 

2.1

Breakdown of the acturial assumptions in %

 

 

Dec. 31, 2024

 

Dec. 31, 2023

 

 

Germany

 

UK

 

USA

 

Germany

 

UK

 

USA

Discount rate

 

3.5

 

5.6

 

5.1

 

3.6

 

4.8

 

4.9

Expected rate of salary increases

 

 

 

 

 

 

Expected pension increases

 

2.2

 

2.2

 

 

2.2

 

2.2

 

The weighted average actuarial assumptions as at the balance sheet date are used to determine the defined benefit liability at that date and the pension expense for the upcoming financial year.

The actuarial assumptions for withdrawal and mortality rates are based on statistical information available in the various countries. In Germany, the Heubeck 2018 G mortality tables are used. In the UK, assumptions are based on the S3 base table, and in the US they are based on the Pri-2012 base table. The mortality tables in the UK and in the US were modified to account for future changes in life expectancy.

As in the previous year, the calculation of the pension liabilities in Germany, the UK, and the US is based on discount rates determined using the ‘Mercer Yield Curve (MYC)’ approach.

Remeasurements, such as gains or losses arising from changes in the actuarial assumptions for defined benefit pension plans or a return on the plan assets exceeding the interest income, are immediately recognized outside the income statement as a change in other reserves in the consolidated statement of comprehensive income.

Pension expenses for defined benefit pension plans € in millions

 

 

Year ending Dec. 31, 2024

 

Year ending Dec. 31, 2023

Current service cost

 

30

 

34

Net interest expense

 

5

 

5

Thereof: interest cost

 

23

 

24

Thereof: interest income

 

(18)

 

(19)

Past service (credit)

 

(11)

 

(2)

Expenses for defined benefit pension plans (recognized in the consolidated income statement)

 

24

 

37

Actuarial losses/(gains) on liability

 

16

 

29

Thereof: due to changes in financial assumptions

 

5

 

37

Thereof: due to changes in demographic assumptions

 

(0)

 

(1)

Thereof: due to experience adjustments

 

11

 

(7)

Return on plan assets (not included in net interest income)

 

(11)

 

(20)

Change in asset ceiling (excluding interest cost)

 

0

 

(2)

Remeasurements for defined benefit pension plans (recognized as decrease in other reserves in the consolidated statement of comprehensive income)

 

5

 

7

Total

 

29

 

45

Of the total pension expenses recorded in the consolidated income statement, an amount of € 18 million (2023: € 21 million) relates to employees of adidas AG and an income of € 5 million (2023: expense of € 4 million) relates to employees in the US. The pension expense is mainly recorded within other operating expenses. The production-related part of the pension expenses is recognized within cost of sales.

Present value of the defined benefit obligation € in millions

 

 

2024

 

2023

Present value of the obligation from defined benefit pension plans as at January 1

 

625

 

562

Currency translation differences

 

2

 

(0)

Current service cost

 

30

 

34

Interest cost

 

23

 

24

Contribution by plan participants

 

2

 

2

Pensions paid

 

(22)

 

(23)

Actuarial losses

 

16

 

29

Thereof: due to changes in financial assumptions

 

5

 

37

Thereof: due to changes in demographic assumptions

 

(0)

 

(1)

Thereof: due to experience adjustments

 

11

 

(7)

Past service (credit)

 

(11)

 

(2)

Business combinations/transfers/divestitures

 

(0)

 

Present value of the obligation from defined benefit pension plans as at December 31

 

663

 

625

Of the total actuarial losses recognized in equity, an amount of less than € 1 million (2023: € 6 million) relates to pension schemes at adidas AG, € 1 million as a gain (2023: less than € 1 million) to the UK and a gain of less than € 1 million (2023: € 1 million) to the US.

In the following table, the effects of reasonably conceivable changes in the actuarial assumptions on the present value of the obligation from defined benefit pension plans are analyzed for Germany, the UK, and the US. In addition, the average duration of the obligation is shown.

Sensitivity analysis of the obligation from defined benefit pension plans € in millions

 

 

Dec. 31, 2024

 

Dec. 31, 2023

 

 

Germany

 

UK

 

USA

 

Germany

 

UK

 

USA

Present value of the obligation from defined benefit pension plans

 

512

 

36

 

25

 

478

 

37

 

31

Increase in the discount rate by 0.5%

 

480

 

33

 

24

 

448

 

34

 

30

Reduction in the discount rate by 0.5%

 

546

 

38

 

26

 

512

 

41

 

32

Average duration of the obligations (in years)

 

13

 

16

 

7

 

14

 

18

 

8

Since many pension plans are closed to future accrual, the salary trend plays a minor role in determining pension obligations. With the introduction of the Core Benefits arrangement, German pension plans are mainly paid as lump sums, so the pension increase rate and the mortality assumption have significantly less impact than the discount rate when calculating the pension obligations.

Fair value of plan assets € in millions

 

 

2024

 

2023

Fair value of plan assets as at January 1

 

492

 

453

Currency translation differences

 

0

 

1

Pensions paid

 

(10)

 

(9)

Contributions by the employer

 

12

 

8

Contributions paid by plan participants

 

2

 

2

Interest income from plan assets

 

18

 

19

Return on plan assets (not included in net interest income)

 

11

 

20

Business combinations/transfers/divestitures

 

(0)

 

Fair value of plan assets as at December 31

 

525

 

492

The majority of plan assets are attributable to Germany (2024: 83%, 2023: 83%) and the UK (2024: 6%, 2023: 7%).

Part of the plan assets in Germany is held by a trustee under a contractual trust arrangement (CTA) for the purpose of funding the pension obligations of adidas AG and insolvency insurance with regard to part of the pension obligations of adidas AG. The trustee is the registered association adidas Pension Trust e.V. The investment committee of the adidas Pension Trust determines the investment strategy with the goal to match the pension liabilities as far as possible and to generate a sustainable return. In 2024, no additional employer funding contribution was transferred to the trustee. The plan assets in the registered association are mainly invested in fixed income funds, equity funds and real estate. Another substantial part of the plan assets in Germany is invested in insurance contracts via a pension fund and a provident fund. For this portion, an insurance entity is responsible for the determination and the implementation of the investment strategy.

In the UK, the plan assets are held in an external trust. In principle the investment strategy is aligned with the structure of the pension obligations in these countries. In the rest of the world, the plan assets consist predominantly of insurance contracts.

The expected total employer contributions for the 2025 financial year amount to € 35 million. Thereof, € 28 million relates to benefits directly paid to pensioners by the subsidiaries and € 7 million to employer contributions paid into the plan assets. In 2024, the actual return on plan assets (including interest income) was € 29 million (2023: € 39 million).

Composition of plan assets € in millions

 

 

Dec. 31, 2024

 

Dec. 31, 2023

Cash and cash equivalents

 

32

 

31

Equity instruments

 

129

 

128

Bonds

 

169

 

136

Real estate

 

94

 

99

Pension plan reinsurance

 

48

 

46

Investment funds

 

34

 

35

Other assets

 

20

 

18

Fair value of plan assets

 

525

 

492

All equities and bonds are traded freely and have a quoted market price in an active market.

At each balance sheet date, the company analyzes the over- or underfunding and, where appropriate, adjusts the composition of plan assets.

As of December 31, 2024, the plan assets eligible for offsetting are required to be reduced by € 3 million (2023: € 3 million) due to the application of IAS 19.64. The difference (before rounding) of less than € 1 million will be recognized mainly as decrease in other reserves in the consolidated statement of comprehensive income.