The overview below outlines the major input and output factors as well as the outcomes of our business activities. More detailed information on all aspects shown can be found in the respective sections of this Annual Report.
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Inputs
Financial capital
Intellectual capital
Manufactured capital
Natural capital
Product
Product
We design and develop Performance and Lifestyle products that are desirablefor our consumers. We set trends, drive innovation, and react to consumer preferences to offer the best product.
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Sales
Sales
Consumers mainly buy our products at the points of sale of our wholesalepartners. Moreover, we engage directly with our consumers through our own retail stores and e-commerce platforms.
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Sourcing & Supply Chain
Sourcing & Supply Chain
Independent manufacturing partners produce the vast majority of our products. Our global distribution center network is tailored to meet the needs of our sales channels and consumers.
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Marketing
Marketing
Through our marketing activities and investments, brand partnerships and collaborations, we drive brand desire and create demand for our products.
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Consumers
Outputs
Financial capital
Intellectual capital
Manufactured capital
Natural capital
Outcomes
Positive
- Attractive investment
- Reducing adverse ESG-related impacts
- Employment, e.g., own operations, supply chain
- Improved athlete performance and contribution to healthy lifestyle
- Creating brand heat, customer and consumer satisfaction, as well as product demand
Negative
- Adverse impact on various ESG aspects, e.g., GHG emissions, use of natural resources, human rights for workers in supply chain
- Macroeconomic and geopolitical developments might elevate risks of reduced financial and share price performance
- Low level of brand heat, customer and consumer satisfaction as well as product demand