Compensation of the Executive Board Members

For adidas, transparent and comprehensible reporting on the compensation of the Executive Board and Supervisory Board is an essential element of good corporate governance. The Compensation Report is a component of the combined Management Report and outlines the principles of the compensation system for the members of the Executive Board and Supervisory Board as well as the level and structure of the compensation system in accordance with the legal requirements and the recommendations of the German Corporate Governance Code (‘Code‘).

COMPENSATION OF THE EXECUTIVE BOARD MEMBERS

The compensation system which has been applicable for the members of the Executive Board since the 2018 financial year was adopted by the shareholders at the Annual General Meeting on May 9, 2018.

In view of the Act on the Implementation of the Second Shareholders’ Rights Directive (Gesetz zur Umsetzung der zweiten Aktionärsrechterichtlinie – ‘ARUG II’) and the new version of the German Corporate Governance Code, structural changes to the compensation system for the Executive Board members will become necessary. The new compensation system, revised in accordance with these requirements, will be presented for approval at the 2021 Annual General Meeting. The new compensation system will take also into account the new long-term strategy applicable from the 2021 financial year, and the short-term and long-term performance-related compensation components for Executive Board members will reflect the operational and strategic goals of the company outlined in the new strategy. Finally, our shareholders’ expectations regarding the further development of the compensation system will also be taken into account.

The details on the revised compensation system are provided in the invitation to the 2021 Annual General Meeting, which is expected to be published in March 2021.

COMPENSATION SYSTEM

Principles of the compensation system

The compensation system for Executive Board members, which is applicable until the end of the 2020 financial year, is geared toward creating an incentive for successful, sustainable, and long-term corporate management and development. The compensation is therefore structured with an appropriate balance of fixed non-performance-related components and variable performance-related components. The variable performance-related components are based mainly on forward-looking, multi-year performance criteria. They are designed in such a way that both positive and negative developments are considered. Moreover, the incentive to achieve the long-term targets that determine the multi-year variable performance-related compensation component is higher than the incentive to achieve the targets that determine the one-year variable performance-related compensation component. To promote the execution of the corporate strategy, the performance targets selected for the variable performance-related compensation are derived from the operational and strategic goals. Therefore, at least 80% of the variable performance-related compensation is directly linked to the short- and long-term sales and profitability targets externally communicated, thus bringing the compensation of the Executive Board members directly in line with the interests of the shareholders. SEE SECTION ‘VARIABLE PERFORMANCE-RELATED COMPONENTS’

When designing the compensation system and determining the Executive Board compensation, the Supervisory Board takes into account the size and global orientation, the economic situation, the success, and the outlook of the company. Compared with competitors, the compensation should be attractive, offering incentives to attract qualified members to the Executive Board and retain them on a long-term basis within the company. In addition, when determining the compensation, the complexity and importance of the tasks as well as the experience of the respective Executive Board member (especially with new appointments) and their contribution to the company’s success are taken into consideration. The variable performance-related compensation is measured based on the achievement of ambitious, pre-agreed targets; subsequent changes to performance targets or comparison parameters are not permitted. The compensation system aims to appropriately remunerate exceptional performance, while diminishing performance-related compensation when targets are not met.

Procedure for establishing, implementing, and reviewing the compensation system

Following preparation by the General Committee, the compensation system for the Executive Board and the total compensation of each member of the Executive Board is determined and regularly reviewed by the entire Supervisory Board. The topics dealt with by the Supervisory Board and General Committee in the year under review are described in detail in the Supervisory Board Report. See Supervisory Board REPORT

Horizontal (external) comparison

When determining the compensation of the Executive Board, the Supervisory Board takes into account current market compensation levels, especially among companies listed in the German share index (DAX) as well as other selected national and international companies in the sporting goods and textile industries. The Supervisory Board conducts regular horizontal comparisons to ascertain the appropriateness and competitiveness of the Executive Board compensation in relation to the economic situation of the company. In the appropriateness test carried out in the year under review, in addition to the companies listed in the German share index (DAX), the following national and international companies in particular were used for comparison purposes: Nike, Under Armour, VF, Puma, Lululemon, Skechers, Anta, H&M and Inditex.

Vertical (internal) comparison

The Supervisory Board also takes into account the company’s internal compensation structure and levels when determining the Executive Board compensation. In this context, the Executive Board compensation is compared to that of senior management and employees overall in Germany, also with regard to development over time.

Pay ratios

In the 2020 financial year, the ratio of the target direct compensation (sum of the annual fixed compensation and the annual bonus target amounts for the short- and long-term variable compensation) of the Chief Executive Officer to the target direct compensation of the senior management was 11.8 (2019: 11.6) and of the employees overall in Germany was 81.9 (2019: 81.8). The ratio of the average target direct compensation of the ordinary Executive Board members to the target direct compensation of the senior management was 4.8 (2019: 4.6) and of the employees overall in Germany was 33.3 (2019: 32.6).

Overall, the Supervisory Board believes that the compensation system is clear and easy to understand and makes use of transparent performance criteria. Due to the fact that the target direct compensation consists predominantly of variable components which are directly linked to the short- and long-term objectives of the company and due to the share-based long-term compensation of the Executive Board members, the interests of the Executive Board are aligned with the interests of the shareholders. The Supervisory Board is also of the opinion that the compensation of Executive Board members is appropriate.

COMPENSATION STRUCTURE

The total annual compensation of the Executive Board members is composed of a fixed compensation, an annual cash bonus (‘Performance Bonus’), a long-term share-based bonus (Long-Term Incentive Plan – ‘LTIP Bonus’) as well as pension benefits (service costs) and other benefits. In case of 100% target achievement, the target direct compensation (total annual compensation without pension benefits and other benefits) is composed of

  • 35% fixed compensation,
  • 25% Performance Bonus, and
  • 40% LTIP Bonus.

Compensation system for the Executive Board members

Compensation system for the Executive Board members (Graphic)

1 The LTIP Payout Amount must be invested by the Executive Board members in the acquisition of adidas AG shares, which are subject to a lock-up period.

FIXED NON-PERFORMANCE-RELATED COMPONENTS

Fixed compensation

The fixed compensation consists of an annual fixed salary. In principle, it is paid in twelve equal monthly installments and generally remains unchanged during the term of the service contract. The fixed compensation corresponds to 35% of the target direct compensation of the respective Executive Board member.

Other benefits

Other regular benefits for Executive Board members include payment for, or providing the monetary value of, non-cash benefits such as premiums or contributions to insurance schemes in line with market practice, the provision of a company car or the payment of a car allowance, reimbursement of costs for a regular health check, reimbursement of work-related moving costs, and, if Executive Board members are also subject to taxation abroad, the costs for the tax consultant selected by adidas. The total amount of other benefits is capped at 5% of the total amount of the fixed compensation and Performance Bonus granted in the respective financial year (‘Benefit Cap’).

Defined contribution pension plans

The current members of the Executive Board have defined contribution pension plans. Each year, as part of the pension commitments, the virtual pension account of each Executive Board member is credited with an amount which equals a percentage determined by the Supervisory Board and which is related to the Executive Board member’s individual annual fixed compensation. The appropriateness of the percentage is regularly assessed by the Supervisory Board. When making its decision, the Supervisory Board takes into account the targeted individual pension level – also based on the length of service on the Executive Board – and the resulting annual and long-term expenses for the company. The percentage most recently determined by the Supervisory Board amounts to 50%. The pension assets on the virtual pension account at the beginning of the respective calendar year yield a fixed interest rate of 3% p.a., however for no longer than until the pension benefits first become due. Entitlement to the pension benefits becomes vested immediately.

Entitlements to pension benefits comprise pensions to be received upon reaching the age of 65, or, on application, early retirement pensions to be received upon reaching the age of 62 or disability and survivors’ benefits.

On occurrence of the pension-triggering event, the pension benefits generally correspond to the balance of the pension account including accumulated interest on that date. In case of invalidity or death prior to reaching the age of 62, for the minimum coverage, the Executive Board member’s virtual pension account will be credited with the outstanding pension contributions for the time until the Executive Board member would have reached the age of 62, but for no longer than 120 months (without interest accrual).

At the option of the Executive Board member or the surviving dependents, the payout of all pension benefits is made either as a one-time payment or in up to ten equal annual installments. As a rule, in case of a payout in annual installments, the installments are due in January of the respective year.

VARIABLE PERFORMANCE-RELATED COMPONENTS

Performance Bonus

As the annual variable performance-related component, the Performance Bonus serves as compensation for the Executive Board’s performance in the past financial year in line with the short-term development of the company. At the beginning of the financial year, the Supervisory Board establishes the respective weighted performance criteria. In case of 100% target achievement, the target amount of the Performance Bonus corresponds to 25% of the target direct compensation of the respective Executive Board member.

The amount of the Performance Bonus is determined based on the achievement of, generally, four weighted criteria. Two of these criteria are the same for all Executive Board members and are overall weighted at 60%. These criteria are directly linked to the annual guidance externally communicated and, at the same time, follow directly from the – also externally communicated – long-term growth targets of adidas. The other two criteria, which are also in line with the company’s short- and long-term targets and reflect priorities of the respective Executive Board function also taking into account non-financial aspects, are determined on an individual basis for the respective Executive Board member and are overall weighted at 40%.

All criteria are designed in such a way that target achievement may also be zero. If the overall degree of target achievement (sum of all degrees of target achievement) is greater than 150%, the Performance Bonus Amount is limited to 150% of the individual Performance Bonus target amount. If the overall degree of target achievement lies at or below 50%, the Executive Board member is not entitled to the Performance Bonus. Therefore, the Performance Bonus may be omitted entirely if targets are clearly not met.

At the end of the financial year, the precise target achievement of each Executive Board member, which is, in principle, based on a comparison of the predefined target values with the values achieved in the year under review, is assessed by the Supervisory Board (‘target/actual comparison’). The Supervisory Board determines the factor by which the Performance Bonus target amount is multiplied by adding up these degrees of target achievement (‘overall degree of target achievement’). The result is the individual amount of the Performance Bonus to be paid (‘Performance Bonus Amount’). When determining the degrees of target achievement and thus when determining the Performance Bonus Amount, the Supervisory Board may, at its equitable discretion in justified special cases, take into account extraordinary positive and negative developments which are not related to the performance of the Executive Board. If there are extraordinary developments that at Supervisory Board´s equitable discretion necessitate an adjustment, these developments will be explained in detail and with transparency in the annual Compensation Report.

The Performance Bonus Amount is payable following approval of the consolidated financial statements of the past financial LTIP 2018/2020: Annual LTIP tranches year.

Performance Bonus

Performance criteria

 

consideration of both financial and non-financial targets

 

two shared criteria (overall weighting 60%): directly linked to the annual guidance externally communicated and, at the same time, following directly from the – also externally communicated – long-term growth targets of adidas

 

two individual criteria: related to the respective Executive Board function (overall weighting 40%)

Transparency of the performance criteria

 

two shared criteria are transparent and, in case of 100% target achievement, are in line with the guidance externally communicated at the beginning of the financial year

 

two individual criteria will be explained ex post in the Compensation Report in order not to disclose strategic projects that may be relevant to competitors ex ante

Determining overall target achievement

 

target/actual comparison; comparison of target value with value achieved in performance period

 

total target achievement for all individual criteria taking into account predefined weightings

Cap

 

overall target achievement is limited to a maximum of 150%

 

if the overall target achievement is 50% or less, no payout is made

Long-Term Incentive Plan 2018/2020 (‘LTIP 2018/2020’)

The LTIP 2018/2020 aims to link the long-term performance-related compensation of the Executive Board to the company’s performance and thus to the interests of the shareholders. Therefore, the LTIP 2018/2020 is share-based. It consists of three annual tranches (2018, 2019, and 2020), and each tranche is assessed based on a period of approximately four and a half years. Each of the three annual LTIP tranches consists of a performance year and a subsequent lock-up period of slightly more than three years. In case of 100% target achievement, the LTIP target amount for each of the LTIP tranches corresponds to 40% of the target direct compensation of the respective Executive Board member.

At the beginning of 2018, the Supervisory Board determined for each of the three performance years (2018, 2019, and 2020) the absolute increase in net income from continuing operations compared to the respective previous year as a performance criterion. The target values for the annual LTIP tranches followed directly from the externally published long-term net income growth targets of the company. For instance, if net income from continuing operations had been increased by a total of € 630 million (100% target achievement) in the three-year period from 2018 to 2020, net income from continuing operations would have amounted to € 2,060 million in 2020. Compared to 2015 (basis of adidas’ corporate strategy ‘Creating the New’, which ended in 2020), this would have corresponded to an average increase in net income of 23% per year, which would have been within the target corridor of 22% to 24%, as defined by adidas for the corporate strategy ‘Creating the New’.

LTIP 2018/2020: Growth targets

Performance year

 

Growth target for net income from continuing operations

2018 (compared to 20171)

 

+ € 210 million

2019 (compared to 2018)

 

+ € 210 million

2020 (compared to 2019)

 

+ € 210 million

1

The basis for 2017 is net income from continuing operations in the amount of € 1,430 million (without the negative tax-related one-time effect in the 2017 financial year).

The LTIP 2018/2020 stipulated that if the increase in net income from continuing operations is below € 210 million in the respective performance year, the target value for 100% target achievement must be increased accordingly for the following performance year, unless the Supervisory Board decides otherwise at its equitable discretion. However, if the increase in net income was higher than € 210 million in a performance year, the target for the following performance year remained unaffected.

At the end of the performance year, the Supervisory Board assesses the precise target achievement of the Executive Board members, which is, in principle, based on a comparison of the predefined target value with the value achieved in the performance year (‘target/actual comparison’). The degree of target achievement by which the annual LTIP target amount determined for the respective Executive Board member is multiplied is derived from the amount of the actual increase in net income from continuing operations for the respective performance year. In this respect, the Supervisory Board may, at its equitable discretion in justified special cases, take into account extraordinary positive and negative developments which are not related to the performance of the Executive Board. If there are extraordinary developments that at the Supervisory Board´s equitable discretion necessitate an adjustment, these developments will be explained in detail and with transparency in the annual Compensation Report.

If the actual increase in net income from continuing operations compared to the previous year is between the predefined threshold values, the degree of target achievement is determined based on a sliding scale. If the annual increase in net income is below € 140 million, the degree of target achievement is zero. Consequently, the LTIP Bonus for the respective LTIP tranche is omitted completely. Furthermore, the degree of target achievement is capped at 150%, even if the increase in net income exceeds € 280 million.

LTIP 2018/2020: Calculation of target achievement

Increase in net income from continuing operations compared to the previous year

 

Degree of target achievement

≥ + € 280 million

 

150%

+ € 210 million

 

100%

+ € 140 million

 

50%

< + € 140 million

 

0%

By multiplying the degree of target achievement thus calculated with the annual LTIP target amount determined for the respective Executive Board member based on 100% target achievement, the Grant Amount is determined, which is paid out to the Executive Board member for the respective annual LTIP tranche following the approval of the consolidated financial statements for the performance year. The Executive Board members have to invest the full Grant Amount which remains after deducting applicable taxes and social security contributions (‘LTIP Payout Amount’) into the acquisition of adidas AG shares. The shares purchased are subject to a lock-up period. The lock-up period ends in the third financial year after the acquisition of the shares upon expiry of the month in which the Annual General Meeting of adidas AG takes place. The Executive Board members may only dispose of the shares after expiry of the lock-up period.

LTIP 2018/2020: Annual LTIP tranches

LTIP 2018/2020: Annual LTIP tranches (Graphic)

1 Performance year: Determination of LTIP target amount in case of 100% target achievement.

2 Determination of the degree of target achievement, LTIP Payout Amount payable following approval of the consolidated financial statements for the past performance year and investment in adidas AG shares. Start of lock-up period.

3 Lock-up period.

4 Lock-up period.

5 End of lock-up period upon expiry of the month in which the Annual General Meeting of adidas AG takes place.

Due to this mechanism, the compensation which the Executive Board members eventually receive from each of the LTIP tranches is also directly dependent on the share price performance during the respective lock-up period of slightly more than three years and is thus dependent on the long-term performance of the company. The Executive Board members are entitled to any dividends distributed in connection with these shares during the lock-up period.

Furthermore, to ensure sustainable management and development of the company, the terms and conditions of the LTIP 2018/2020 contain malus and clawback provisions; until expiry of the lock-up period (malus) and beyond (clawback), these provisions allow the Supervisory Board at its equitable discretion, under certain circumstances, to partially or completely reduce the compensation from the LTIP 2018/2020 or to reclaim part or all of the variable compensation already paid. Such circumstances are, for instance, material misstatements in the financial reports, serious compliance violations and violations of duty as well as breaches of the company-internal rules of conduct by the Executive Board member which, in any such case, would lead to an unjustified bonus payment in the context of the LTIP 2018/2020. Moreover, in the event of violations of duty by Executive Board members, the respective claims for damages under stock corporation law are applicable.

LTIP 2018/2020

Performance criterion

 

one shared criterion: absolute increase in net income from continuing operations

Transparency of the performance criterion

 

criterion for the respective performance year is transparent and, in case of 100% target achievement, is in line with the long-term growth targets externally communicated

 

externally communicated threshold values which are defined in advance

Determining target achievement

 

target/actual comparison; comparison of target value with value achieved in performance year

Cap

 

target achievement is limited to a maximum of 150%

 

no payout in case of result below the threshold value defined in advance

Clawback/malus

 

yes

Share-based

 

yes

Time period

 

approx. 4.5 years

Compensation of Executive Board and senior management aligned

 

yes

The compensation system for the Executive Board allows the Supervisory Board, at its equitable discretion and in rare, justified special cases, to grant a special bonus in case of extraordinary performance by an Executive Board member. If such special bonus is granted, it is capped at a maximum of 100% of the annual fixed compensation of the financial year for which the special bonus is granted. If a special bonus is granted, it is reported in detail and with transparency in the annual Compensation Report.

Share ownership

40% of the target direct compensation of the Executive Board members is granted based on the long-term performance-related compensation component LTIP 2018/2020. To promote sustainable development of the company, the Executive Board members are obligated in the context of the LTIP 2018/2020 to invest the full Payout Amount into the acquisition of adidas AG shares. The shares purchased are subject to a lock-up period of slightly more than three years. If an LTIP Bonus is granted annually, the number of adidas AG shares directly held by the Executive Board members increases on an annual basis to a multiple of their fixed compensation.

Commitments to Executive Board members upon termination of tenure

Unless otherwise agreed upon in the individual case, if the service contract ends upon the Executive Board member reaching the age of 65 or upon non-renewal of the service contract, the Executive Board member is entitled to receive annual fixed compensation on a pro rata basis up to the date on which they leave office as well as a potential prorated Performance Bonus and a potential prorated LTIP Bonus.1 In principle, Executive Board members are furthermore subject to a post-contractual competition prohibition of two years. As consideration, for the duration of the competition prohibition, the Executive Board members generally receive a monthly compensation amount totaling 50% of the monthly fixed compensation last received, subject to offsetting (e.g. of income from other use of their work capacity). If the departed Executive Board member receives pension payments from the company, this compensation is offset against any pension benefits owed by the company during the period of the competition prohibition.

In case of premature termination of tenure in the absence of good cause, the Executive Board service contracts cap potential severance payments at a maximum of twice the total annual compensation, not exceeding payment claims for the remaining period of the service contract (‘Severance Payment Cap’). If the service contract is terminated due to a change of control, a possible severance payment is limited to 150% of the Severance Payment Cap. The Executive Board member does not receive a severance payment if they terminate tenure prematurely at their own request or if there is good cause for the company to terminate the employment relationship. The service contracts concluded with Executive Board members newly appointed with effect from January 1, 2020, generally stipulate that compensation for periods of competition prohibition possibly paid on a monthly basis to departing Executive Board members is offset against any severance payments potentially paid by adidas.

Sideline activities of Executive Board members

Executive Board members may only take on sideline activities with or without remuneration, in particular supervisory board mandates in group-external companies, with the prior approval of the Supervisory Board. Group-internal mandates are deemed covered by the contractually agreed Executive Board compensation. The Supervisory Board decides whether or not compensation for group-external mandates is credited to the Executive Board compensation. See Executive Board

1 In the case of Executive Board member Roland Auschel, the company has agreed upon a follow-up bonus of 75% of the Performance Bonus granted to him for the last full financial year. This follow-up bonus is payable in two tranches, twelve and 24 months following the end of the contract.

EXECUTIVE BOARD COMPENSATION 2020

2020 Performance Bonus

As in previous years, for the 2020 financial year, the Supervisory Board has in general determined the following performance criteria:

  • currency-neutral sales growth,
  • an increase in the operating margin and
  • two criteria relating to the individual performance of the Executive Board members.

The Performance Bonus targets determined were based on the company forecast communicated at the beginning of the 2020 financial year before the global outbreak of the coronavirus pandemic. When setting the targets for the 2020 financial year, the initial impact of the coronavirus pandemic was becoming apparent and mainly affecting the operating business in Asia, especially in Greater China. Under these circumstances, the Supervisory Board decided that the operating business in Greater China should not be taken into account when determining the criteria and targets for the 2020 Performance Bonus. At the same time, to strengthen the market position in the important chinese market, the Supervisory Board set an additional performance criterion for the Executive Board – aimed at increasing market shares in Greater China compared to the previous year – and adjusted the weighting of each performance criterion accordingly.

2020 Performance Bonus: Shared criteria – target achievement

Performance criterion

 

Weighting

 

 

 

0%
target value

 

100% target value

 

150% target value

 

Actual value
2020

 

Degree of target achievement

Currency-neutral sales growth1

 

15%

 

Increase by

 

≤ 2.8%

 

7.0%

 

9.1%

 

(13.1%)

 

0%

Operating margin increase1

 

15%

 

Increase to

 

≤ 4.2%

 

5.0%

 

5.4%

 

(2.8%)

 

0%

Increase in market shares in Greater China

 

30%

 

Increase by

 

≤ (2.0pp)

 

0.0pp – 0.5pp

 

+ 1.5pp

 

+ 0.4pp

 

100%

1

Without Greater China.

In the 2020 financial year, the individual criteria relating to the respective Executive Board function focused on, in particular, development of the new strategy valid from 2021, succession planning, commercial success of key sales channels, marketing, and operating efficiency.

2020 Performance Bonus: Individual criteria – target achievement

 

 

Weighting

 

Performance criterion

 

Degree of target achievement

Kasper Rorsted

 

20%

 

Development of strategy

 

100%

 

20%

 

Management of impact of the coronavirus pandemic

 

100%

Roland Auschel

 

20%

 

Success of the direct-to-consumer business

 

0%

 

20%

 

Success of the wholesale business

 

50%

Brian Grevy1

 

20%

 

Marketing campaigns

 

83%

 

20%

 

Marketing effectiveness

 

50%

Harm Ohlmeyer

 

20%

 

Financial planning

 

90%

 

20%

 

Cost management

 

0%

Martin Shankland

 

20%

 

Supply chain efficiency

 

87%

 

20%

 

Manufacturing efficiency

 

109%

Karen Parkin2

 

20%

 

Performance management within the company

 

100%

 

20%

 

Succession planning

 

123%

1

Executive Board member with effect from February 1, 2020.

2

Executive Board member until June 30, 2020.

The shared and individual criteria established at the beginning of the financial year were not adjusted during the financial year in light of further developments of the coronavirus pandemic. Due to the unforeseeable, serious impact of the ongoing coronavirus pandemic on the company, the targets and the target values for the 2020 Performance Bonus set by the Supervisory Board at the beginning of the financial year did not adequately reflect the actual course of business. The achievement of the shared financial targets (currency-neutral sales growth and increase in operating margin) was 0% in each case, while the target achievement for the increase in market shares in Greater China was 100%. The achievement of the individual targets varied considerably from 0% to 123%, which is attributable in particular to the different degrees of impact of the coronavirus pandemic on the respective individual criteria, which could not be considered adequately at the time of target setting. For example, the target achievement for Roland Auschel’s individual criterion ‘success of the direct-to-consumer business‘ was 0% despite a very successful increase in e-commerce sales (currency-neutral net sales growth of 53% compared to the previous year), as the material revenue decline in the physical sales channels could only partially be offset. The same applies to the target achievement of Harm Ohlmeyer’s individual criterion ‘cost management‘, as increased as a percentage of sales, although the company’s liquidity situation was stabilized in the course of the coronavirus pandemic also due to a very successful cost discipline.

Due to the inadequately set performance criteria in view of the unforeseeable impact of the coronavirus pandemic, the minimum overall degree of target achievement of over 50% required for a payout was only achieved by some of the Executive Board members.

2020 Performance Bonus: Individual overall degrees of target achievement

Kasper Rorsted

 

70%

Roland Auschel

 

40%

Brian Grevy1

 

57%

Harm Ohlmeyer

 

48%

Martin Shankland

 

69%

Karen Parkin2

 

75%

1

Executive Board member with effect from February 1, 2020.

2

Executive Board member until June 30, 2020.

As a liquidity management measure, the Executive Board had already decided in April 2020 to waive the Performance Bonus for the 2020 financial year. As a result, a Performance Bonus will also not be paid to those Executive Board members who have achieved an overall target achievement of over 50%.

LTIP 2018/2020: Performance year 2020

In the 2018 financial year, the Supervisory Board determined as a performance criterion for each of the three performance years (2018, 2019, and 2020) the absolute increase in net income from continuing operations compared to the respective previous year.

At the time the targets were set for the 2020 financial year, the initial impact of the coronavirus pandemic was becoming apparent and mainly affecting the operating business in Asia, especially in Greater China. Under these circumstances, the Supervisory Board decided that the operating business in Greater China should not be taken into account when determining the target value for the 2020 LTIP tranche. The annual performance criterion ‘absolute increase in net income from continuing operations’ was therefore set at a target value of € 170 million (instead of € 210 million).

LTIP 2018/2020: Target achievement in the performance year 2020

Performance criterion

 

0%
target value

 

100% target value

 

150% target value

 

Actual value 2020

 

Degree of target achievement

Increase in net income from continuing operations compared to the previous year1

 

< + € 100 million

 

+ € 170 million

 

≥ + € 240 million

 

(€ 928 million)

 

0%

1

Without Greater China.

The target value established at the beginning of the financial year was not adjusted during the financial year despite of further developments of the coronavirus pandemic. Due to the unforeseeable, serious impact of the ongoing coronavirus pandemic on the company, the target value established for the 2020 LTIP tranche by the Supervisory Board at the beginning of the financial year therefore did not reflect the actual course of business adequately. Against this background, the target value set for the 2020 LTIP tranche could not be met by the Executive Board members. The degree of target achievement for all Executive Board members during the year under review was 0%.

Furthermore, as a liquidity management measure, the Executive Board had already decided in April 2020 to waive the LTIP Bonus for the 2020 financial year. This means that Executive Board members will not acquire any adidas AG shares in the context of the 2020 LTIP tranche.

As at December 31, 2020, the total number of adidas AG shares acquired in the context of the LTIP 2018/2020 and which are subject to a lock-up period, amounts to 40,371 shares (2019: 21,451 shares). The lock-up period for the adidas AG shares purchased in the 2018 LTIP tranche expires on May 31, 2022 and for the adidas AG shares purchased in the 2019 LTIP tranche on May 31, 2023. The number of the adidas AG shares purchased by the Executive Board members in the context of the LTIP 2018/2020 are set out individually in the following.

LTIP 2018/2020: Acquisition of shares in the context of the LTIP 2018/2020 in €

 

 

Kasper Rorsted

 

Roland Auschel

 

Brian Grevy2

LTIP tranche

 

2019

 

2018

 

2019

 

2018

 

2019

 

2018

Grant amount

 

3,154,285

 

3,405,714

 

1,450,972

 

1,566,629

 

 

Payout amount

 

1,656,788

 

1,788,851

 

762,125

 

822,873

 

 

Purchase price1

 

255.00

 

219.20

 

255.00

 

219.20

 

 

Number of purchased shares

 

6,497

 

8,160

 

2,988

 

3,753

 

 

1

Purchase price as at April 1, 2019 (2018 LTIP tranche) and September 1, 2020 (2019 LTIP tranche) respectively. As a liquidity management measure in light of the coronavirus pandemic, the LTIP Payout Amount for the 2019 LTIP tranche was paid in August 2020.

2

Executive Board member with effect from February 1, 2020. First-time participation in the LTIP 2018/2020 in the 2020 financial year (2020 LTIP tranche).

LTIP 2018/2020: Acquisition of shares in the context of the LTIP 2018/2020 in €

 

 

Harm Ohlmeyer

 

Martin Shankland2

LTIP tranche

 

2019

 

2018

 

2019

 

2018

Grant amount

 

1,083,852

 

1,170,246

 

894,469

 

Payout amount

 

569,295

 

614,670

 

469,821

 

Purchase price1

 

255.00

 

219.20

 

255.00

 

Number of purchased shares

 

2,232

 

2,804

 

1,842

 

1

Purchase price as at April 1, 2019 (2018 LTIP tranche) and September 1, 2020 (2019 LTIP tranche) respectively. As a liquidity management measure in light of the coronavirus pandemic, the LTIP Payout Amount for the 2019 LTIP tranche was paid in August 2020.

2

Executive Board member with effect from March 4, 2019. Prorated participation in the LTIP 2018/2020 in the 2019 financial year (2019 LTIP tranche).

LTIP 2018/2020: Acquisition of shares in the context of the LTIP 2018/2020 in €

 

 

Karen Parkin2

 

Eric Liedtke3

LTIP tranche

 

2019

 

2018

 

2019

 

2018

Grant amount

 

1,083,852

 

1,170,246

 

1,577,143

 

1,702,857

Payout amount

 

538,849

 

581,974

 

828,394

 

894,425

Purchase price1

 

255.00

 

219.20

 

255.00

 

219.20

Number of purchased shares

 

2,113

 

2,654

 

3,248

 

4,080

1

Purchase price as at April 1, 2019 (2018 LTIP tranche) and September 1, 2020 (2019 LTIP tranche) respectively. As a liquidity management measure in light of the coronavirus pandemic, the LTIP Payout Amount for the 2019 LTIP tranche was paid in August 2020.

2

Executive Board member until June 30, 2020.

3

Executive Board member until December 31, 2019.

Share ownership 2020

The share ownership of the Executive Board members incumbent as at December 31, 2020 in relation to their individual annual fixed compensation is disclosed individually in the following.

Share ownership in the 2020 financial year in €

Executive Board members incumbent
as at December 31, 2020

 

2020 fixed compensation

 

Total number of shares as at December 31, 2020

 

Share price as at December 31, 2020

 

Total value of adidas AG shares

 

% of fixed compensation

Kasper Rorsted

 

2,000,000

 

14,657

 

297.90

 

4,366,320

 

218%

Roland Auschel

 

920,000

 

6,741

 

297.90

 

2,008,144

 

218%

Brian Grevy1

 

733,333

 

 

 

 

Harm Ohlmeyer

 

846,806

 

5,036

 

297.90

 

1,500,224

 

177%

Martin Shankland2

 

687,225

 

1,842

 

297.90

 

548,732

 

80%

Total

 

5,187,365

 

28,276

 

 

 

8,423,420

 

 

1

Executive Board member with effect from February 1, 2020. First-time participation in the LTIP 2018/2020 in the 2020 financial year (2020 LTIP tranche).

2

Executive Board member with effect from March 4, 2019. Prorated participation in the LTIP 2018/2020 in the 2019 financial year (2019 LTIP tranche).

Special bonus

The compensation system for the Executive Board allows the Supervisory Board, at its equitable discretion and in rare, justified special cases, to grant a special bonus in case of extraordinary performance by an Executive Board member. If such special bonus is granted, it is capped at a maximum of 100% of the annual fixed compensation of the financial year for which the special bonus is granted.

Due to the unforeseeable, serious impact of the ongoing coronavirus pandemic on the company, the target values for the 2020 Performance Bonus and 2020 LTIP tranche set by the Supervisory Board at the beginning of the financial year did not adequately reflect the actual course of business. The target values were not adjusted during the financial year despite further developments of the coronavirus pandemic. As a result, the target values set by the Supervisory Board at the beginning of the financial year could predominantly not be met by the Executive Board members. Furthermore, as a liquidity management measure, the Executive Board had already decided in April 2020 to waive the 2020 Performance Bonus and the 2020 LTIP Bonus. Against this background, the 2020 Performance Bonus will also not be paid to those Executive Board members who have achieved an overall target achievement of over 50%.

In the Supervisory Board’s opinion, all members of the Executive Board have demonstrated outstanding performance in leading the company in times of the coronavirus pandemic with a sole focus on the long-term prosperity of adidas and the health of its global employees, consumers and partners. Not only were coronavirus pandemic-related employee layoffs avoided entirely, the company’s liquidity position was also stabilized due to strict cost discipline and a strong increase in the share of e-commerce sales through consistent investment in digital capabilities and marketing. Furthermore, following a series of successful financing activities, the syndicated revolving loan facility with the participation of the state-owned development bank KfW was redeemed ahead of schedule in November 2020. The € 500 million share of the loan utilized in July 2020 was repaid in October 2020 including agreed-upon market interest and fees. At the same time, the share price of adidas AG has stabilized again and at € 297.90 at the end of the year under review (Xetra closing price as at December 30, 2020) was back at the level before the start of the coronavirus pandemic. In addition, in view of the stabilization of the liquidity situation and management’s confidence in the company’s long-term growth potential, the Executive Board and the Supervisory Board of adidas AG intend to propose to the Annual General Meeting on May 12, 2021 a dividend of € 3.00 per dividend-entitled share for the 2020 financial year. Against this background, the Supervisory Board considers it appropriate to grant a special bonus for the first time to the Executive Board members incumbent as at December 31, 2020.

The special bonus is payable following approval of the 2020 consolidated financial statements and amounts to 25% of the LTIP target amount determined for the 2020 financial year for each Executive Board member. This establishes consistency with the granting of an LTIP Bonus to senior management in the corresponding amount of 25%. The special bonus is granted share-based and shall therefore be invested by the Executive Board members into the acquisition of adidas AG shares after deduction of applicable taxes and social security contributions in full. The shares purchased are subject to a lock-up period of slightly more than three years which ends upon expiry of the month in which the Annual General Meeting of adidas AG for the 2024 financial year takes place. As a result, the special bonus granted to the members of the Executive Board is also aligned with the performance of the company and thus with the interests of the shareholders.

The granting of the special bonus represents an absolutely exceptional case in light of the unprecedented and serious impact of the coronavirus pandemic, in order to ensure fair and equal treatment of the members of the Executive Board. This approach follows the overall concept of the company to grant its employees worldwide a bonus payment that is appropriate in view of all circumstances for their outstanding performance in the 2020 financial year.

Pension commitments

The service costs for the pension commitments granted to the Executive Board members and the cash values of the vested rights in the 2020 financial year are set out individually in the following.

Pension commitments in the 2020 financial year in €

 

 

Service costs

 

Defined benefit obligation for pension commitments

 

 

2020

 

2019

 

2020

 

2019

 

 

 

 

 

 

 

 

 

Executive Board members incumbent as at December 31, 2020

 

 

 

 

 

 

 

 

Kasper Rorsted

 

1,111,383

 

856,807

 

4,950,191

 

3,872,421

Roland Auschel

 

472,699

 

321,247

 

3,399,789

 

2,874,476

Brian Grevy (since February 1, 2020)

 

386,686

 

 

468,855

 

Harm Ohlmeyer

 

500,435

 

395,186

 

2,109,847

 

1,444,973

Martin Shankland (since March 4, 2019)

 

405,281

 

355,518

 

769,776

 

355,518

Total

 

2,876,484

 

1,928,758

 

11,698,458

 

8,547,388

 

 

 

 

 

 

 

 

 

Former members of the Executive Board

 

 

 

 

 

 

 

 

Karen Parkin (until June 30, 2020)

 

229,080

 

374,370

 

 

1,247,607

Eric Liedtke (until December 31, 2019)

 

 

345,945

 

 

2,836,852

Gil Steyaert (until February 26, 2019)1

 

 

672,276

 

 

1,498,021

Total

 

229,080

 

1,392,591

 

 

5,582,480

1

The service costs 2019 for Gil Steyaert comprise the gross contribution contractually agreed upon due to his departure which was granted to Gil Steyaert as pension benefits payable until May 31, 2020 for early termination of the Executive Board mandate. The accumulated pension obligation for Gil Steyaert’s pension commitment corresponds to the gross contribution credited by adidas AG during the time of his Executive Board mandate to the special account opened for him.

Overall compensation 2020

Based on the Supervisory Board’s aforementioned determination, the overall compensation of the Executive Board for the 2020 financial year amounts to € 11.376 million. This represents a decrease of approximately 49% compared to previous year (2019: € 22.361 million). Of this overall compensation, € 1.482 million was attributable to the special bonus granted for the first time for the 2020 financial year. The Executive Board members did not receive any further one-year or multi-year performance-related compensation.

Benefits granted

In the following table, the individual compensation components for Executive Board members in case of 100% target achievement of the performance-related compensation are disclosed for each Executive Board member individually, including other benefits and service costs, and also including the maximum and minimum achievable compensation.

Benefits granted in €

 

 

Kasper Rorsted
Chief Executive Officer

 

Roland Auschel
Global Sales

 

 

2019

 

2020

 

2020 (min.)

 

2020 (max.)

 

2019

 

2020

 

2020 (min.)

 

2020 (max.)

Fixed compensation

 

2,000,000

 

2,000,000

 

2,000,000

 

2,000,000

 

920,000

 

920,000

 

920,000

 

920,000

Other benefits

 

26,417

 

31,417

 

31,417

 

31,417

 

19,165

 

24,572

 

24,572

 

24,572

Total

 

2,026,417

 

2,031,417

 

2,031,417

 

2,031,417

 

939,165

 

944,572

 

944,572

 

944,572

One-year variable compensation

 

1,428,571

 

1,428,571

 

0

 

2,142,857

 

657,143

 

657,143

 

0

 

985,715

Multi-year variable compensation

 

2,285,714

 

2,285,714

 

0

 

3,428,571

 

1,051,429

 

1,051,429

 

0

 

1,577,144

LTIP 2018/2020 (2020 tranche)

 

 

2,285,714

 

0

 

3,428,571

 

 

1,051,429

 

0

 

1,577,144

LTIP 2018/2020 (2019 tranche)

 

2,285,714

 

 

 

 

1,051,429

 

 

 

Other

 

 

 

 

 

 

 

 

Total

 

5,740,702

 

5,745,702

 

2,031,417

 

7,602,844

 

2,647,737

 

2,653,144

 

944,572

 

3,507,430

Service costs

 

856,807

 

1,111,383

 

1,111,383

 

1,111,383

 

321,247

 

472,699

 

472,699

 

472,699

Overall compensation

 

6,597,509

 

6,857,085

 

3,142,800

 

8,714,227

 

2,968,984

 

3,125,843

 

1,417,271

 

3,980,129

Benefits granted in €

 

 

Brian Grevy1
Global Brands
since February 1, 2020

 

Harm Ohlmeyer
Chief Financial Officer

 

 

2019

 

2020

 

2020 (min.)

 

2020 (max.)

 

2019

 

2020

 

2020 (min.)

 

2020 (max.)

Fixed compensation

 

 

733,333

 

733,333

 

733,333

 

687,225

 

846,806

 

846,806

 

846,806

Other benefits

 

 

106,499

 

106,499

 

106,499

 

19,684

 

27,687

 

27,687

 

27,687

Total

 

 

839,833

 

839,833

 

839,833

 

706,909

 

874,493

 

874,493

 

874,493

One-year variable compensation

 

 

523,810

 

0

 

785,715

 

490,875

 

604,862

 

0

 

907,293

Multi-year variable compensation

 

 

838,096

 

0

 

1,257,144

 

785,400

 

967,778

 

0

 

1,451,667

LTIP 2018/2020 (2020 tranche)

 

 

838,096

 

0

 

1,257,144

 

 

967,778

 

0

 

1,451,667

LTIP 2018/2020 (2019 tranche)

 

 

 

 

 

785,400

 

 

 

Other

 

 

1,000,000

 

0

 

1,000,000

 

 

 

 

Total

 

 

3,201,739

 

839,833

 

3,882,692

 

1,983,184

 

2,447,133

 

874,493

 

3,233,453

Service costs

 

 

386,686

 

386,686

 

386,686

 

395,186

 

500,435

 

500,435

 

500,435

Overall compensation

 

 

3,588,425

 

1,226,519

 

4,269,378

 

2,378,370

 

2,947,568

 

1,374,928

 

3,733,888

1

Contractually agreed upon Performance Bonus target amount 2020 and LTIP bonus target amount 2018/2020 (2020 tranche) due to intra-year appointment of Brian Grevy (with effect from February 1, 2020) to the Executive Board. Service costs 2020 stated pro rata temporis. Brian Grevy additionally received a compensation for a bonus forfeited at his former employer in the amount of € 1,000,000.

Benefits granted in €

 

 

Martin Shankland1
Global Operations
since March 4, 2019

 

Karen Parkin2
Global Human Resources
until June 30, 2020

 

 

2019

 

2020

 

2020 (min.)

 

2020 (max.)

 

2019

 

2020

 

2020 (min.)

 

2020 (max.)

Fixed compensation

 

567,145

 

687,225

 

687,225

 

687,225

 

687,225

 

361,344

 

361,344

 

361,344

Other benefits

 

118,164

 

33,334

 

33,334

 

33,334

 

18,692

 

15,642

 

15,642

 

15,642

Total

 

685,309

 

720,559

 

720,559

 

720,559

 

705,917

 

376,986

 

376,986

 

376,986

One-year variable compensation

 

405,104

 

490,875

 

0

 

736,313

 

490,875

 

258,102

 

0

 

387,154

Multi-year variable compensation

 

648,166

 

785,400

 

0

 

1,178,100

 

785,400

 

412,964

 

0

 

619,446

LTIP 2018/2020 (2020 tranche)

 

 

785,400

 

0

 

1,178,100

 

 

412,964

 

0

 

619,446

LTIP 2018/2020 (2019 tranche)

 

648,166

 

 

 

 

785,400

 

 

 

Other

 

 

 

 

 

 

 

 

Total

 

1,738,579

 

1,996,834

 

720,559

 

2,634,972

 

1,982,192

 

1,048,053

 

376,986

 

1,383,586

Service costs

 

355,518

 

405,281

 

405,281

 

405,281

 

374,370

 

229,080

 

229,080

 

229,080

Overall compensation

 

2,094,097

 

2,402,115

 

1,125,840

 

3,040,253

 

2,356,562

 

1,277,133

 

606,066

 

1,612,666

1

Contractually agreed upon Performance Bonus target amount 2019 and LTIP bonus target amount 2018/2020 (2019 tranche) due to the intra-year appointment of Martin Shankland (with effect from March 4, 2019) to the Executive Board. Service costs 2019 stated pro rata temporis.

2

Executive Board compensation stated pro rata temporis due to intra-year termination of Karen Parkin’s Executive Board mandate. Due to her departure, Karen Parkin additionally received a contractually agreed upon severance payment in the amount of € 5,341,367. This compensation is set out in the Compensation Report in the overall payments to former Executive Board members.

Benefits granted in €

 

 

Eric Liedtke1
Global Brands
until December 31, 2019

 

Gil Steyaert2
Global Operations
until February 26, 2019

 

 

2019

 

2020

 

2020 (min.)

 

2020 (max.)

 

2019

 

2020

 

2020 (min.)

 

2020 (max.)

Fixed compensation

 

1,000,000

 

 

 

 

114,538

 

 

 

Other benefits

 

26,935

 

 

 

 

15,146

 

 

 

Total

 

1,026,935

 

 

 

 

129,683

 

 

 

One-year variable compensation

 

714,286

 

 

 

 

 

 

 

Multi-year variable compensation

 

1,142,857

 

 

 

 

 

 

 

LTIP 2018/2020 (2020 tranche)

 

 

 

 

 

 

 

 

LTIP 2018/2020 (2019 tranche)

 

1,142,857

 

 

 

 

 

 

 

Other

 

 

 

 

 

 

 

 

Total

 

2,884,078

 

 

 

 

129,683

 

 

 

Service costs

 

345,945

 

 

 

 

672,276

 

 

 

Overall compensation

 

3,230,023

 

 

 

 

801,959

 

 

 

1

Due to his departure, Eric Liedtke additionally received a contractually agreed upon severance payment in the amount of € 5,428,572. This compensation is set out in the Compensation Report in the overall payments to former Executive Board members for the 2019 financial year.

2

Executive Board compensation stated pro rata temporis due to intra-year termination of Gil Steyaert’s Executive Board mandate. Gil Steyaert’s service contract terminated with effect from February 28, 2019. Until that date, Gil Steyaert was paid his full monthly fixed salary. Due to his departure, Gil Steyaert additionally received a contractually agreed upon severance payment in the amount of € 3,422,316. This compensation also comprises the services costs stated herein and is set out in the Compensation Report in the overall payments to former Executive Board members for the 2019 financial year. For Gil Steyaert, the service costs 2019 comprise the gross contribution contractually agreed upon due to his departure which was granted to Gil Steyaert as pension benefits payable until May 31, 2020 for an early termination of the Executive Board mandate. Due to the adjustment of Gil Steyaert’s pension commitment in the 2018 financial year, the service costs correspond to the gross contribution credited by adidas AG for the respective financial year to the special account opened for him.

Allocation

In the following table, the individual compensation components of the Executive Board members are disclosed as an allocation for the financial year in which the compensation was granted, with the service costs not constituting an actual allocation to the Executive Board members.

Allocation in €

 

 

Kasper Rorsted
Chief Executive Officer

 

Roland Auschel
Global Sales

 

Brian Grevy5
Global Brands
since February 1, 2020

 

 

2020

 

2019

 

2020

 

2019

 

2020

 

2019

Fixed compensation

 

2,000,000

 

2,000,000

 

920,000

 

920,000

 

733,333

 

Other benefits

 

31,417

 

26,417

 

24,572

 

19,165

 

106,499

 

Total

 

2,031,417

 

2,026,417

 

944,572

 

939,165

 

839,833

 

One-year variable compensation1

 

0

 

1,200,000

 

0

 

492,857

 

0

 

Multi-year variable compensation1, 2

 

0

 

3,154,285

 

0

 

1,450,972

 

0

 

LTIP 2018/2020 (2020 tranche)

 

0

 

 

0

 

 

0

 

LTIP 2018/2020 (2019 tranche)

 

 

3,154,285

 

 

1,450,972

 

 

Other3

 

571,429

 

 

262,857

 

 

1,209,524

 

Total4

 

2,602,845

 

6,380,702

 

1,207,430

 

2,882,994

 

2,049,357

 

Service costs

 

1,111,383

 

856,807

 

472,699

 

321,247

 

386,686

 

Overall compensation

 

3,714,228

 

7,237,509

 

1,680,129

 

3,204,241

 

2,436,043

 

1

As a liquidity management measure, the Executive Board had already decided in April 2020 to waive the Performance Bonus and LTIP Bonus for the 2020 financial year.

2

The Grant Amount which remains for the respective annual LTIP tranche after deduction of applicable taxes and social security contributions (‘LTIP Payout Amount’) must be invested in the acquisition of adidas AG shares. These shares are subject to a lock-up period which ends in the third financial year after the acquisition of the shares upon expiry of the month in which the Annual General Meeting of adidas AG takes place. The LTIP Payout Amount is considered earned only after expiry of the lock-up period and only then can the Executive Board members dispose of the shares at their own discretion. By contrast, the amount deducted for income tax and social security contributions is already fully earned at the time of payout following the adoption of the consolidated financial statements by the Supervisory Board. As a liquidity management measure, the Executive Board had already decided in April 2020 to waive the LTIP Bonus for the 2020 financial year. This means that Executive Board members will not acquire any adidas AG shares in the context of the 2020 LTIP tranche.

3

First-time granting of a special bonus to members of the Executive Board incumbent as at December 31, 2020 for their outstanding performance in leading the company in times of the coronavirus pandemic. The special bonus amounts to 25% of the LTIP target amount determined for the 2020 financial year for each Executive Board member. The special bonus is granted share-based and shall therefore be invested into the acquisition of adidas AG shares after deducting applicable taxes and social security contributions. The shares purchased are subject to a lock-up period which ends upon expiry of the month in which the Annual General Meeting of adidas AG for the 2024 financial year takes place. The Payout Amount of the special bonus is considered earned only after expiry of the lock-up period and only then can the Executive Board members dispose of the shares at their own discretion. By contrast, the amount deducted for income tax and social security contributions is already fully earned at the time of payout following the adoption of the consolidated financial statements by the Supervisory Board.

4

The compensation components outlined above constitute the overall payments to be set out individually in accordance with commercial law both in the 2020 financial year and in the previous year.

5

Contractually agreed upon Performance Bonus target amount 2020 and LTIP bonus target amount 2018/2020 (2020 tranche) due to intra-year appointment of Brian Grevy (with effect from February 1, 2020) to the Executive Board. Service costs 2020 stated pro rata temporis. Brian Grevy additionally received a compensation for a bonus forfeited at his former employer in the amount of € 1,000,000.

Allocation in €

 

 

Harm Ohlmeyer
Chief Financial Officer

 

Martin Shankland5
Global Operations
since March 4, 2019

 

Karen Parkin6
Global Human Resources
until June 30, 2020

 

 

2020

 

2019

 

2020

 

2019

 

2020

 

2019

Fixed compensation

 

846,806

 

687,225

 

687,225

 

567,145

 

361,344

 

687,225

Other benefits

 

27,687

 

19,684

 

33,334

 

118,164

 

15,642

 

18,692

Total

 

874,493

 

706,909

 

720,559

 

685,309

 

376,986

 

705,917

One-year variable compensation1

 

0

 

373,065

 

0

 

340,287

 

0

 

525,236

Multi-year variable compensation1, 2

 

0

 

1,083,852

 

0

 

894,469

 

0

 

1,083,852

LTIP 2018/2020 (2020 tranche)

 

0

 

 

0

 

 

0

 

LTIP 2018/2020 (2019 tranche)

 

 

1,083,852

 

 

894,469

 

 

1,083,852

Other3

 

241,945

 

 

196,350

 

 

 

Total4

 

1,116,437

 

2,163,826

 

916,909

 

1,920,065

 

376,986

 

2,315,005

Service costs

 

500,435

 

395,186

 

405,281

 

355,518

 

229,080

 

374,370

Overall compensation

 

1,616,872

 

2,559,012

 

1,322,190

 

2,275,583

 

606,066

 

2,689,375

1

As a liquidity management measure, the Executive Board had already decided in April 2020 to waive the Performance Bonus and LTIP Bonus for the 2020 financial year.

2

The Grant Amount which remains for the respective annual LTIP tranche after deduction of applicable taxes and social security contributions (‘LTIP Payout Amount’) must be invested in the acquisition of adidas AG shares. These shares are subject to a lock-up period which ends in the third financial year after the acquisition of the shares upon expiry of the month in which the Annual General Meeting of adidas AG takes place. The LTIP Payout Amount is considered earned only after expiry of the lock-up period and only then can the Executive Board members dispose of the shares at their own discretion. By contrast, the amount deducted for income tax and social security contributions is already fully earned at the time of payout following the adoption of the consolidated financial statements by the Supervisory Board. As a liquidity management measure, the Executive Board had already decided in April 2020 to waive the LTIP Bonus for the 2020 financial year. This means that Executive Board members will not acquire any adidas AG shares in the context of the 2020 LTIP tranche.

3

First-time granting of a special bonus to members of the Executive Board incumbent as at December 31, 2020 for their outstanding performance in leading the company in times of the coronavirus pandemic. The special bonus amounts to 25% of the LTIP target amount determined for the 2020 financial year for each Executive Board member. The special bonus is granted share-based and shall therefore be invested into the acquisition of adidas AG shares after deducting applicable taxes and social security contributions. The shares purchased are subject to a lock-up period which ends upon expiry of the month in which the Annual General Meeting of adidas AG for the 2024 financial year takes place. The Payout Amount of the special bonus is considered earned only after expiry of the lock-up period and only then can the Executive Board members dispose of the shares at their own discretion. By contrast, the amount deducted for income tax and social security contributions is already fully earned at the time of payout following the adoption of the consolidated financial statements by the Supervisory Board.

4

The compensation components outlined above constitute the overall payments to be set out individually in accordance with commercial law both in the 2020 financial year and in the previous year.

5

Contractually agreed upon Performance Bonus target amount 2019 and LTIP bonus target amount 2018/2020 (2019 tranche) due to the intra-year appointment of Martin Shankland (with effect from March 4, 2019) to the Executive Board. Service costs 2019 stated pro rata temporis.

6

Executive Board compensation stated pro rata temporis due to intra-year termination of Karen Parkin’s Executive Board mandate. Due to her departure, Karen Parkin additionally received a contractually agreed upon severance payment in the amount of € 5,341,367. This compensation is set out in the Compensation Report in the overall payments to former Executive Board members.

Allocation in €

 

 

Eric Liedtke5
Global Brands
until December 31, 2019

 

Gil Steyaert6
Global Operations
until February 26, 2019

 

 

2020

 

2019

 

2020

 

2019

Fixed compensation

 

 

1,000,000

 

 

114,538

Other benefits

 

 

26,935

 

 

15,146

Total

 

 

1,026,935

 

 

129,683

One-year variable compensation1

 

 

642,857

 

 

Multi-year variable compensation1, 2

 

 

1,577,143

 

 

LTIP 2018/2020 (2020 tranche)

 

 

 

 

LTIP 2018/2020 (2019 tranche)

 

 

1,577,143

 

 

Other3

 

 

 

 

Total4

 

 

3,246,935

 

 

129,683

Service costs

 

 

345,945

 

 

672,276

Overall compensation

 

 

3,592,880

 

 

801,959

1

As a liquidity management measure, the Executive Board had already decided in April 2020 to waive the Performance Bonus and LTIP Bonus for the 2020 financial year.

2

The Grant Amount which remains for the respective annual LTIP tranche after deduction of applicable taxes and social security contributions (‘LTIP Payout Amount’) must be invested in the acquisition of adidas AG shares. These shares are subject to a lock-up period which ends in the third financial year after the acquisition of the shares upon expiry of the month in which the Annual General Meeting of adidas AG takes place. The LTIP Payout Amount is considered earned only after expiry of the lock-up period and only then can the Executive Board members dispose of the shares at their own discretion. By contrast, the amount deducted for income tax and social security contributions is already fully earned at the time of payout following the adoption of the consolidated financial statements by the Supervisory Board. As a liquidity management measure, the Executive Board had already decided in April 2020 to waive the LTIP Bonus for the 2020 financial year. This means that Executive Board members will not acquire any adidas AG shares in the context of the 2020 LTIP tranche.

3

First-time granting of a special bonus to members of the Executive Board incumbent as at December 31, 2020 for their outstanding performance in leading the company in times of the coronavirus pandemic. The special bonus amounts to 25% of the LTIP target amount determined for the 2020 financial year for each Executive Board member. The special bonus is granted share-based and shall therefore be invested into the acquisition of adidas AG shares after deducting applicable taxes and social security contributions. The shares purchased are subject to a lock-up period which ends upon expiry of the month in which the Annual General Meeting of adidas AG for the 2024 financial year takes place. The Payout Amount of the special bonus is considered earned only after expiry of the lock-up period and only then can the Executive Board members dispose of the shares at their own discretion. By contrast, the amount deducted for income tax and social security contributions is already fully earned at the time of payout following the adoption of the consolidated financial statements by the Supervisory Board.

4

The compensation components outlined above constitute the overall payments to be set out individually in accordance with commercial law both in the 2020 financial year and in the previous year.

5

Due to his departure, Eric Liedtke additionally received a contractually agreed upon severance payment in the amount of € 5,428,572. This compensation is set out in the Compensation Report in the overall payments to former Executive Board members for the 2019 financial year.

6

Executive Board compensation stated pro rata temporis due to the intra-year termination of Gil Steyaert’s Executive Board mandate. Gil Steyaert’s service contract terminated with effect from February 28, 2019. Until that date, Gil Steyaert was paid his full monthly fixed salary. Due to his departure, Gil Steyaert additionally received a contractually agreed upon severance payment in the amount of € 3,422,316. This compensation also comprises the services costs stated herein and is set out in the Compensation Report in the overall payments to former Executive Board members for the 2019 financial year. For Gil Steyaert, the service costs 2019 comprised the gross contribution contractually agreed upon due to his departure which was granted to Gil Steyaert as pension benefits payable until May 31, 2020 for an early termination of the Executive Board mandate. Due to the adjustment of Gil Steyaert’s pension commitment in the 2018 financial year, the service costs corresponded to the gross contribution credited by adidas AG for the respective financial year to the special account opened for him.

Commitments to Executive Board members upon termination of tenure

Termination of Karen Parkin’s tenure effective June 30, 2020:

In connection with the termination of her Executive Board mandate, Karen Parkin received a severance payment of € 5,341,367.

As regards the post-contractual competition prohibition, Karen Parkin has received monthly compensation to the amount of € 37,500 since July 1, 2020, payable for a total period of 24 months. This corresponds to 50% of the last fixed monthly salary. If the compensation paid for the post-contractual competition prohibition and any potential income from other employment in total exceed the monthly fixed salary last received by Karen Parkin before her departure, any income from other employment will be offset against the compensation paid for the post-contractual competition prohibition. The overall maximum compensation for the post-contractual competition prohibition payable to Karen Parkin therefore amounts to € 900,000.

Overall payments to former members of the Executive Board and their surviving dependents

In the 2020 financial year, overall payments to former members of the Executive Board and their surviving dependents amounted to € 10.641 million (2019: € 14.567 million).

Provisions were created for pension entitlements for former members of the Executive Board who resigned on or before December 31, 2005 and their surviving dependents, amounting to € 45.799 million in total as at December 31, 2020 (2019: € 46.326 million). There are pension commitments toward six former Executive Board members who resigned after December 31, 2005, which are covered by a pension fund or a pension fund in combination with a reinsured pension trust fund. From this, indirect obligations amounting to € 48.549 million (2019: € 46.216 million) arise for adidas AG, for which no provisions were created due to financing through the pension fund and pension trust fund. For two former members of the Executive Board who resigned on or before December 31, 2019, there are pension commitments amounting to € 3.971 million.

Miscellaneous

The Executive Board members do not receive any additional compensation for mandates within adidas. The Executive Board members have not received any loans or advance payments from adidas AG. Furthermore, no Executive Board member received any payments or promises of payments from third parties with regard to their work at adidas.

Operating overhead expenses

Expenses which are not directly attributable to the products or services sold, such as distribution and selling as well as general and administration costs, but not including marketing and point-of-sale expenses.

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