Dashboard 2020

In this dashboard we present the most important developments of the 2020 reporting year.

Own the game

is our strategy until 2025

New Strategy

#hometeam: Together we are stronger than ever

It was at the start of 2020. Remember the plans we had? But then, all of a sudden, sport and life as we knew them were put on pause, and lives were at risk.

2020 stories

The consumer at the heart of everything we do.

Global Brands
Net Sales
€  19.844  bn
– 14%1

1 Currency-neutral.

Income Statement
Net Income from Continuing Operations
€  429  million
– 78%
Income Statement

2020 was a year like no other. Despite all the challenges, we used this year to make adidas a better company.

Kasper Rorsted, CEO

CEO letter
Operating margin1 Increase to
9-10 %

1 Excluding Reebok.

Outlook 2021
379  m
Pairs of shoes produced
Global Operations
Sales by segments
35 %
Women in management positions globally
Dividend proposal1
€  3.00

1 Subject to Annual General Meeting approval.

Our Share

End plastic waste: This problem is larger than sports, this is for our future.

2020 stories
e-com is our biggest store
+ 53 %
Global sales
465  m
Apparel pieces produced
Global Operations

Product hightlights

In 2020, we introduced our newest member of the award-winning Adizero family: the Adizero Adios Pro. The story of the Adizero franchise began in Berlin in 2008, when Haile Gebrselassie broke his own marathon world record and became the first person to run the race in under 2 hours and 4 minutes – wearing the Adizero Adios.

2020 stories
Share of recycled polyester
71 %