Dashboard 2020
In this dashboard we present the most important developments of the 2020 reporting year.
#hometeam: Together we are stronger than ever
It was at the start of 2020. Remember the plans we had? But then, all of a sudden, sport and life as we knew them were put on pause, and lives were at risk.
2020 was a year like no other. Despite all the challenges, we used this year to make adidas a better company.
Kasper Rorsted, CEO
Product hightlights
In 2020, we introduced our newest member of the award-winning Adizero family: the Adizero Adios Pro. The story of the Adizero franchise began in Berlin in 2008, when Haile Gebrselassie broke his own marathon world record and became the first person to run the race in under 2 hours and 4 minutes – wearing the Adizero Adios.
