Annual Report 2023


Topics Filter


Basketball shirt in a motion blur (Photo)

Our People


We believe that our people are the key to the company’s success. Their performance, well-being, and personal development have a significant impact on brand desire, consumer satisfaction, and, ultimately, our financial performance. Our people strategy comprises three key pillars: Leadership, Betterment, and Performance, all underpinned by ‘Diversity, Equity, and Inclusion’ (‘DEI’).

These pillars seek to focus our efforts on people and culture through:

  • embedding DEI even further into our culture,
  • attracting, developing, and retaining key talent,
  • building role-model leaders who empower people,
  • creating a premier employee experience,
  • instilling a mindset of continuous learning,
  • recognizing and rewarding both individual and team performance.


Our goal is to develop a culture that values the experience, well-being, and performance of our employees. To support this, we focused on implementing and embedding our six values, introduced in 2022, across our people policies and processes, including the way we hire, promote, and evaluate performance. Our six values are: Courage, Ownership, and Innovation, as well as Team Play, Respect, and Integrity.

This Group Management Report is a combined management report. It contains the Group Management Report of the adidas Group and the Management Report of adidas AG.
The Declaration on Corporate Governance is part of the Annual Report.
Declaration on Corporate Governance