Annual Report 2023


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Executive Board

Our Executive Board is composed of five members. Each Board Member is responsible for at least one major function within the company.

A red sweatshirt with a white originals logo (Photo)
  • Bjørn Gulden, CEO (Photo)

    Bjørn Gulden

    Chief Executive Officer, Global Brands1,2

    Bjørn was born in Zurich, Switzerland, in 1965 and is a Norwegian national. He obtained a Bachelor of Business Administration from the University of Rogaland, Norway, as well as an MBA from the Babson Graduate School of Business, USA. Between 1992 and 1999, he held various management positions at adidas in Herzogenaurach, ultimately as Senior Vice President of Apparel and Accessories. In 1999, Bjørn became Head of Product, Marketing and Sourcing at Helly Hansen in Norway, and remained on the company’s advisory board for several years after his departure. From 2000, he was Managing Director of the Deichmann Group and President/CEO of Deichmann’s US-American subsidiary Rack Room Shoes. From 2012 to 2013, Bjørn was Chief Executive Officer and from 2013 to 2018 a Supervisory Board Member of the Danish jewelry brand Pandora. In 2013, he joined Puma SE in Herzogenaurach as CEO. From 2014 to 2022, he also was a member of the Supervisory Board of Borussia Dortmund GmbH & Co. KgaA. Since January 1, 2023, Bjørn has been a member of the Executive Board and CEO of adidas AG, Herzogenaurach, Germany and is also responsible for the business area Global Brands.


    • Chairman of the Board of Directors, Salling Group A/S, Brabrand, Denmark
    • Member of the Supervisory Board, Tchibo GmbH, Hamburg, Germany
    • Member of the Board of Directors, Essity AB, Stockholm, Sweden3

    1 Since January 1, 2023.
    2 From July 16, 2023, to December 31, 2023, on an interim basis also Global Human Resources, People and Culture.
    3 Until March 29, 2023.

  • Boardmember Arthur Hoeld (Photo)

    Arthur Hoeld4

    Global Sales

    Arthur was born in Illertissen, Germany, in 1969, and is a German national. He holds a degree in Business Administration and Advertising Management from Pforzheim University, Germany. Arthur joined adidas in 1998 from Bartle Bogle Hegarty, London, UK, where he started his professional career as an Advertising Account Manager. Between 1998 and 2011, he held various roles across Global Brands and Market EMEA at adidas in Herzogenaurach and Amsterdam. From 2011, he led the company’s Originals business as SVP/GM Originals and became SVP Brand Strategy & Business Development in 2017. In July 2018, Arthur was appointed Managing Director Europe, and was i.a. responsible for the business restructuring of adidas and Reebok. Between 2020 and 2023, he held the role of Managing Director EMEA. In 2023, Arthur was appointed to the Executive Board and is responsible for Global Sales.

    4 Since April 1, 2023.

  • Boardmember Harm Ohlmeyer (Photo)

    Harm Ohlmeyer

    Chief Financial Officer

    Harm was born in Hoya, Germany, in 1968 and is a German national. He holds a degree in Business Studies from the University of Regensburg, Germany, as well as an MBA from Murray State University, USA. Harm started his career with adidas in 1998 and gained extensive experience in the areas of Finance and Sales, including responsibility as CFO TaylorMade-adidas Golf in Carlsbad, USA, and Senior Vice President Finance adidas Brand and Global Sales (adidas and Reebok). From 2011, he led the company’s e-commerce business as Senior Vice President Digital Brand Commerce. From 2014 to 2016, he held additional responsibility as Senior Vice President Sales Strategy and Excellence. In 2017, Harm was appointed to the Executive Board and subsequently became Chief Financial Officer. From November 12, 2022, to December 31, 2022, he led adidas AG as Chief Executive Officer in the interim. In July 2023, he was appointed as Labor Director.


    • Member of the Supervisory Board, SV Werder Bremen GmbH & Co. KGaA, Bremen, Germany
  • Boardmember Michelle Robertson (Photo)

    Michelle Robertson5

    Global Human Resources, People and Culture

    Michelle was born in Aberystwyth, Wales, in 1975, and is a British national. She holds a Postgraduate Diploma in Human Resources (CIPD qualified) from the University of Central Lancashire, UK. Michelle started her professional career in the UK hospitality industry, where she worked in different HR positions from 1995 onward. In 2004, she joined Reebok as Head of HR Reebok UK & Ireland, in Bolton, UK, later became Head of HR EMEA in Amsterdam, The Netherlands, and, in 2010, went on to be Director HR Global Brand Marketing at the Reebok HQ in Boston, USA. In 2012, Michelle transitioned to adidas in Herzogenaurach where she held various senior management roles within HR with responsibility for i.a. Global IT, Global Operations, Global Legal, and Global Workplaces. In 2018, she became Senior Vice President Workplaces & HR Global Functions. As of 2020, Michelle additionally took over the global Covid-19 crisis management lead, and between 2022 and 2023, she also acted as HR Business Partner for Global Brands. From mid-2023, she led the company’s global Human Resources organization as Head of Global HR. In 2024, Michelle was appointed to the Executive Board and is responsible for Global Human Resources, People and Culture.

    5 Since January 1, 2024.

  • Boardmember Martin Shankland (Photo)

    Martin Shankland

    Global Operations

    Martin was born in Sydney, Australia, in 1971 and is an Australian national. He holds a Bachelor of Commerce degree from the University of New South Wales, Australia, and completed the Professional Year Program at the Australian Institute of Chartered Accountants. He joined adidas in 1997 as Finance Director for adidas Russia/CIS and was Managing Director from 2000 to 2017. From 2017 to 2019, he led adidas Emerging Markets as Managing Director. In 2019, Martin was appointed to the Executive Board and is responsible for Global Operations.

Executive Board Members until March 31, 2023

Roland Auschel


  • none

Brian Grevy


  • Member of the Board of Directors, Pitzner Gruppen Holding A/S, Copenhagen, Denmark

Executive Board Member until July 15, 2023

Amanda Rajkumar


  • none