Annual Report 2023


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About this Report

With the Annual Report 2023, adidas communicates financial and non-financial information in a combined publication. The report provides a comprehensive overview of the financial, environmental, and social performance of adidas in the 2023 financial year.

We publish our Annual Report exclusively in a digital format. It is available as a PDF and online version. The Online Report can be found on our website. REPORT.ADIDAS-GROUP.COM

The reporting period is the financial year from January 1 to December 31, 2023. To enhance readability, registered trademarks as well as references to rounding differences, which may arise in percentages and totals, are omitted in this publication. In addition, we have used the masculine form partially, although all such references are not intended to be gender-specific. The adidas Annual Report 2023 is available in English and German.

The following symbols indicate important information:


These are parts of the non-financial statement that are covered by a separate reasonable assurance engagement.


These are parts of the non-financial statement that are covered by a separate limited assurance engagement.

Independent assurance

The consolidated financial statements prepared by adidas AG, including the statement of financial position, income statement, statement of comprehensive income, statement of changes in equity, statement of cash flows, and the notes as well as the Group Management Report, have been audited by PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft (‘PwC’). SEE Copy of the Auditor’s Report

In addition, this report contains a combined non-financial statement for adidas AG and the Group. The content of the non-financial statement is covered by a separate either reasonable or limited assurance engagement of PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft. The assurance was conducted using the International Standard on Assurance Engagements ISAE 3000 (Revised). The content of the non-financial statement combined with further information in this report and on our corporate website is prepared with reference to the Global Reporting Initiative’s (GRI) Standards. The GRI content index can be found in our Online Report.

It was not part of PwC’s engagement to review the Online Report or references to external sources such as our corporate website. SEE NON-FINANCIAL STATEMENT SEE INDEPENDENT PRACTITIONER’S REPORT ON A LIMITED AND REASONABLE ASSURANCE ENGAGEMENT ON NON-FINANCIAL REPORTING REPORT.ADIDAS-GROUP.COM

Forward-looking statements

Our Group Management Report contains forward-looking statements that reflect Management’s current view with respect to the future development of our company. The outlook is based on estimates that we have made on the basis of all the information available to us at the time of completion of this Annual Report. In addition, such forward-looking statements are subject to uncertainties that are beyond the control of the company. In case the underlying assumptions turn out to be incorrect or described risks or opportunities materialize, actual results and developments may materially deviate (negatively or positively) from those expressed by such statements. adidas does not assume any obligation to update any forward-looking statements made in the Group Management Report beyond statutory disclosure obligations. SEE OUTLOOK SEE RISK AND OPPORTUNITY REPORT

Alternative performance measures

adidas uses ‘Alternative Performance Measures’ (‘APM’) in its regulatory and mandatory publications that may represent so called non-GAAP-measures. An overview of these alternative performance measures can be found on our website. ADIDAS-GROUP.COM/S/FINANCIAL-PUBLICATIONS

Performance category
Under the ‘Performance’ category, we subsume all footwear, apparel, and ‘accessories and gear’ products that are of a more technical nature, built for sport and worn for sport. These are, among others, products from our most important sport categories: Football, Training, Running, and Outdoor.