Annual Report 2023


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In this dashboard we present the most important developments of the 2023 reporting year.

  • Our Highlights

    A blue adidas jacket with the originals logo and three stripes (Photo)
    • Bjørn’s Best-of

    • Our CEO’s choice of his favorite products

    • Products of the year

    • Our sports events of the year

    Our highlights
  • Income Statement

    A woman wearing an adidas sports bra (Photo)
    • Net Sales 0 million 0% (c.n.)
    • The top-line development in 2023 was impacted by significantly reduced sell-in to the wholesale channel.

    • We saw high-single-digit increases in Football, Outdoor, and Specialist Sports.

    Income Statement
  • Our People

    A female football player in a motion blurr (Photo)
    • With 40% female representation in management positions in 2023...

    • we are committed to increasing female representation in management positions (Director level and above) globally...

    • to achieve a gender balance of 50% by 2033.

    Our People
  • CEO Interview

    A person who wears blue jogging trousers with three stripes (Photo)
    • The trust in adidas has started to come back.

    • I love to see and do sports. It’s my life and my job.

    • We have a very global and diverse workforce with people that can bring this company to the top again.

    CEO Interview
  • Global Operations

    A woman is running, wearing an orange shirt (Photo)
    • Pairs of shoes produced 0 million
    • With 38% of the total volume...

    • Vietnam represented our largest sourcing country for footwear in 2023.

    Global Operations
  • Global Brands

    Bjørn Gulden, CEO (Photo)
    • adidas strives to build a strong image as well as trust and loyalty with consumers.

    • ‘Performance’ represents the product built for our athletes to perform at their best…

    • on the ‘Lifestyle’ side, adidas Originals represents brand classics and new visionary designs

    Global Brands
  • Business Performance by Segment

  • Sustainability

    A pair of Spezial shoes (Photo)
    • Sustainability is rooted in our purpose ‘Through sport, we have the power to change lives.’

    • In 2023, almost eight out of ten of our articles were made with more sustainable materials...

    • and 99% of all the polyester we used was recycled.

  • Outlook

    A blurred person starting to run (Photo)
    • We are looking forward to a successful 2024...

    • and expect to benefit from major sports events such as...

    • the UEFA EURO in Germany, the CONMEBOL Copa América, and the Olympic Games Paris.

  • Production

    A man and a woman with brown hair look straight into the camera (Photo)
    • 328 million units of apparel were produced in 2023...

    • with 91% of the total apparel volume...

    • sourced from Asia, with Cambodia as the largest sourcing country.


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