Dashboard

In this dashboard we present the most important developments of the 2023 reporting year.

• Our Highlights

  

  • Bjørn’s Best-of

  • Our CEO’s choice of his favorite products

  • Products of the year

  • Our sports events of the year

  Our highlights

• Income Statement

  

  • Net Sales € 0 million 0% (c.n.)

  • The top-line development in 2023 was impacted by significantly reduced sell-in to the wholesale channel.

  • We saw high-single-digit increases in Football, Outdoor, and Specialist Sports.

  Income Statement

• Our People

  

  • With 40% female representation in management positions in 2023...

  • we are committed to increasing female representation in management positions (Director level and above) globally...

  • to achieve a gender balance of 50% by 2033.

  Our People

• CEO Interview

  

  • The trust in adidas has started to come back.

  • I love to see and do sports. It’s my life and my job.

  • We have a very global and diverse workforce with people that can bring this company to the top again.

  CEO Interview

• Global Operations

  

  • Pairs of shoes produced 0 million

  • With 38% of the total volume...

  • Vietnam represented our largest sourcing country for footwear in 2023.

  Global Operations

• Global Brands

  

  • adidas strives to build a strong image as well as trust and loyalty with consumers.

  • ‘Performance’ represents the product built for our athletes to perform at their best…

  • on the ‘Lifestyle’ side, adidas Originals represents brand classics and new visionary designs

  Global Brands

• Business Performance by Segment

  C.N.
  Segments

• Sustainability

  

  • Sustainability is rooted in our purpose ‘Through sport, we have the power to change lives.’

  • In 2023, almost eight out of ten of our articles were made with more sustainable materials...

  • and 99% of all the polyester we used was recycled.

  Sustainability

• Outlook

  

  • We are looking forward to a successful 2024...

  • and expect to benefit from major sports events such as...

  • the UEFA EURO in Germany, the CONMEBOL Copa América, and the Olympic Games Paris.

  Outlook

• Production

  

  • 328 million units of apparel were produced in 2023...

  • with 91% of the total apparel volume...

  • sourced from Asia, with Cambodia as the largest sourcing country.

  Production