42 » Events after the Balance Sheet Date

At the start of the 2024 financial year, the Group’s internal reporting structure was adjusted for management purposes.

Since January 1, 2024, the EMEA market has been divided into two separate markets, Europe and Emerging Markets. Russia is allocated to the ‘other businesses’ as it is no longer monitored separately by the chief operating decision-makers due to the discontinuation of business activities. In addition, the Asia-Pacific market has been split into two separate markets, Japan and South Korea, and Southeast Asia and Pacific have been merged with the new Emerging Markets market. The North America, Latin America and China markets remain unchanged.

In line with this reporting structure of the company for management purposes by market and in accordance with the definition of IFRS 8 ‘Operating Segments’, seven operating segments have thus been identified as of January 1, 2024: Europe, Emerging Markets, North America, China, Latin America, Japan, and South Korea. Due to the small size of the two operating segments Japan and South Korea, they are combined for external segment reporting as Japan/South Korea.

Due to the change in the operating segments and the associated groups of cash-generating units, both a reallocation of goodwill and an impairment test of goodwill were carried out as at January 1, 2024. There was no need for impairment in this context.

No other company-specific subsequent events are known that might have a material influence on the assets, liabilities, financial position, and profit or loss of the company.

Date of preparation

The Executive Board of adidas AG prepared and approved the consolidated financial statements for submission to the Supervisory Board on February 20, 2024. It is the Supervisory Board’s task to examine the consolidated financial statements and give their approval.

Herzogenaurach, February 20, 2024

The Executive Board of adidas AG