Dashboard 2019

In this dashboard we present the key highlights of the 2019 reporting year.

Collaborating with the Best

In 2019, we expanded our network of athletes and creatives with Beyoncé, the Queen of Pop, alpine skier Mikaela Shiffrin, and other new additions. Leveraging our Open Source mindset, such collaborations help us to spur creativity and thus develop the most desirable products and brand experiences.

Stories 2019
Net Sales
+ 6 %1
€ 23.640 bn

1 Currency-neutral.

Income Statement
Net Income from Continuing Operations
+ 12 %
€ 1.918 bn
Income Statement

Through sport, we have the power to change lives.

Corporate Strategy

2019 marked a special year for adidas. We are stronger than ever before.

Kasper Rorsted, CEO

CEO letter
Net sales1
6-8 %

1 Currency-neutral. Subject to change due to coronavirus outbreak in China.

Outlook 2020
448  m
Pairs of shoes produced
Global Operations
Sales by segments
34 %
Women in management positions globally
People and Culture
Dividend proposal1
€  3.85

1 Subject to Annual General Meeting approval.

Our Share

Futurecraft Loop is our first 100% recyclable performance shoe.

2019 stories
e-com is our biggest store
+ 34 %
Sales & Distribution Strategy
528  m
Apparel pieces produced
Global Operations

70 years of adidas

adidas turned 70 in 2019 – a big birthday, which called for a big party. We also inaugurated new buildings with modern working concepts at our key locations. These concepts enable our employees to perform at their best, day in and day out, and to optimally balance their working and private lives.

2019 stories
Share of recycled polyester
50 %