In this dashboard we present the key highlights of the 2019 reporting year.
Collaborating with the Best
In 2019, we expanded our network of athletes and creatives with Beyoncé, the Queen of Pop, alpine skier Mikaela Shiffrin, and other new additions. Leveraging our Open Source mindset, such collaborations help us to spur creativity and thus develop the most desirable products and brand experiences.
2019 marked a special year for adidas. We are stronger than ever before.
Kasper Rorsted, CEO
1 Currency-neutral. Subject to change due to coronavirus outbreak in China.
70 years of adidas
adidas turned 70 in 2019 – a big birthday, which called for a big party. We also inaugurated new buildings with modern working concepts at our key locations. These concepts enable our employees to perform at their best, day in and day out, and to optimally balance their working and private lives.