Dashboard 2021

In this dashboard we present the most important developments of the 2021 reporting year.

Own the game

A growth and investment strategy

Our Strategy
Net Sales1
€  21,234  million
+ 16%


Income Statement
Net Income from Continuing Operations
€  1,492  million
+ 223%
Income Statement

Impossible is Nothing

Impossible is Nothing

In spring 2021, optimism in the world was in short supply. Yet adidas chose to see possibilities. We relaunched our iconic brand campaign ‘Impossible is Nothing.’

Teaser image story (Photo)
2021 stories

Consumer at the heart of everything we do

Global Brands

My heartfelt thanks go out to all our employees around the world. I am extremely proud to be part of this winning team.

Kasper Rorsted, CEO

Vorstandsvorsitzender Kasper Rorsted (Photo)
CEO letter
‚Creators Club‘
has reached
240 m
Global sales
340  m
Pairs of shoes produced
Global Operations
Sales by segments
37 %
Women in management positions globally
Dividend proposal2
€  3.30

Our Share
Teaser image story (Photo)

All of us influence the future and every choice we make has an effect.

2021 stories
Operating margin1 Increase to

Outlook 2022
482  m
Apparel pieces produced
Global Operations

Product hightlights

Product highlights

Debuting in 2020, the Adizero Adios Pro took the road running world by storm. Since its launch, we have broken seven world records with the shoe, including two world records on our very own Herzogenaurach company campus during our ‘Road to Records’ event in 2021.

Teaser image story (Photo)
2021 stories
Share of
91 %

1 2021 and 2020 figures reflect continuing operations as a result of the reclassification of the Reebok business to discontinued operations.
2 Subject to Annual General Meeting approval.