Annual Report
2025
I n t e r v i e w with our CEO
‘When people come together to do sports, this is always fantastic’
Annual Report
Our R e s u l t s
Net sales
24,811
€ million
Net sales
24,811
€ million
Operating profit
2,056
€ million
Operating profit
2,056
€ million
Gross margin
51.6
%
Gross margin
51.6
%
Our
Brand
product and marketing 
Value Creation
E
E
E
Environment
Managing the environmental impacts at our own sites and across the entire value chain is a key focus of our work.
ESRS E1
S
S
S
Social
We believe that our employees are key to the success of adidas and we recognize our responsibility to respect human rights along the entire value chain.
ESRS S1
G
G
G
Governance
We consider adequate business conduct to be imperative and adidas has established high ethical standards that we are committed to upholding.
ESRS G1Gooooaaal!
Gooooaaal!
2014 Final Goal
A moment for eternity—Mario Götze scores the decisive goal in the 113th minute of the 2014 FIFA Football World Cup final against Argentina, making Germany the soccer world champion.
B r a n d H i g h l i g h t s
