Annual Report 2024

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A n n u a l   R e p o r t

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Interview with
our CEO

Bjørn Gulden

2024 was a year that confirmed the strength of the brand and the potential of the company

Interview
with our CEO bjørn gulden

CEO Interview

Our results

Net sales

Income Statement
2024
2023 21,427
€
23,683
€
23,683

million

12% (c.n.)

Income Statement

Gross Margin

Income Statement
2024
2023 47.5
50.8
50.8

%

3.3pp

Income Statement

Operating Profit

Income Statement
2024
2023 268
€
1,337
€
1,337

million

398%

Income Statement

Employees

ESRS S1
2024
2023 59,030
62,035
62,035

‌

‌

ESRS S1

You got this

Our Purpose
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Our Brand
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Our Values
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dashboard

The most important developments of the 2024 reporting year.

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value creation

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Our commitment to sustainability has been embedded into our business practices for over two decades.

The image shows three individuals wearing orange jackets, likely from a team or company, and they appear to be on a hike or a run in a forested area. They all have headlamp attachments, suggesting they are either out after dark or that it's twilight or overcast.
e
Environment

Managing the environmental impacts at our own sites and across the entire value chain is a key focus of our work.

ESRS E1
This is a photo featuring two female athletes smiling and looking away from the camera. They appear to be in athletic attire, with one wearing a headband while the other has her hair pulled back into a ponytail. Both are wearing sports jerseys, suggesting they might be part of a team or event related to sports.
s
Social

We believe that our employees are key to the success of adidas and we recognize our responsibility to respect human rights along the entire value chain.

ESRS S1
The image shows a group of people, likely soccer players, dressed in sports kit, suggesting they are part of a team that has just finished playing a game or is about to start one. They seem to be engaged in discussion with each other.
g
Governance

We consider adequate business conduct to be imperative and adidas has established high ethical standards that we are committed to upholding.

ESRS G1

Test your knowledge about adidas!

Quiz

What do you know about our highlights?

A close-up picture of a person's legs, wearing the adidas samba sneakers.The image shows a person holding up a pair of blue-pink adidas sneakers. The background is out of focus but suggests an outdoor setting.The image shows a person sitting on the floor. It appears to be an old photo, judging by its quality and style of clothing. The person is repairing shoe soles, possibly for football players.

The iconic Samba shoe started life as a performance shoe for which sport?

Correct!

Sorry, that's wrong.

More about our products

Which adidas football boot, connected to the 1954 world cup event, marks 20 years in 2024?

Correct!

Sorry, that's wrong.

Discover our highlights

Which anniversary did adidas celebrate in 2024?

Correct!

Sorry, that's wrong.

More about our anniversary
To our highlights