More than
a game

adidas rolls out a line-up of events at 747 Warehouse St. in Los Angeles to celebrate basketball and creative culture. Bringing together basketball fans and those passionate about design, sneakers and streetwear, the 747 Warehouse St. space embodies the belief that basketball is more than a game – it is creativity, innovative ingenuity, and a community built on sport, music and style. More than 20,000 people visit the two-day event and experience exclusive product drops, concerts, a speaker panel of adidas athletes and ambassadors such as Pharrell Williams, Alexander Wang and Karlie Kloss, as well as an East-vs.-West all-star basketball game coached by rappers Snoop Dogg and 2 Chainz. Athletes such as James Harden, Zach Lavine, Candace Parker and Von Miller also make appearances.