In November, adidas opens its newest and largest Asia-Pacific Brand Center in Shanghai with a spectacular opening ceremony. Executives from adidas and Bailian Group, brand ambassadors Zinédine Zidane, Eason Chan and Angelababy as well as creators and consumers from across China gather at the location on Nanjing East Road to celebrate this milestone in adidas’ planned expansion in the Asia-Pacific and China markets. The new Brand Center showcases the latest retail concepts and innovations and reflects the company’s implementation of ‘Creating the New’ as well as its efforts to strengthen retail channel  development in core cities.