REEBOK gets ‘LIQUIFIED’
Reebok introduces Liquid Floatride Run, a performance running shoe that applies Reebok’s Liquid Factory technology to its award-winning Floatride Run sneaker. It is the first application of the Liquid Factory technique on an existing Reebok model. The process makes the shoe 20% lighter and adds two new component features: liquid lace and liquid grip. The Reebok Liquid Factory concept debuted in late 2016. The manufacturing technique is based on 3D drawing, where a proprietary liquid material, created for Reebok by BASF, is used to draw shoe componentry cleanly, precisely and in three-dimensional layers.