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Using the world’s biggest moment in sport as the backdrop, adidas re-engineers the traditional campaign model through personal storytelling. The ‘Creativity is the Answer’ campaign brings together 56 of the most influential creators across sports culture, including Lionel Messi, Gabriel Jesus, Mo Salah, Zinédine Zidane and Pharrell Williams. ‘Creativity is the Answer’ is the brand’s most personal campaign to date.